The partnership contributes to strengthening the brand and the relationship with the company's stakeholders.

Ana Couto has won the institutional marketing account for BRF and will be responsible for managing the corporate brand globally, encompassing strategy and communication.

The agency participated in a tender organized by the company recently and, starting in March 2019, began serving the company, which is one of the largest food players in the world.

“The partnership with Ana Couto will contribute to building a BRF brand positioning that will strengthen our relationship with diverse audiences in a strategic way, aligned with our commitments to safety, quality, and integrity,” says Leandra Peres, Director of Corporate Reputation at BRF.

For Leonardo Senra, partner at the Ana Couto agency, hosting BRF is a reason to celebrate, as BRF is celebrating its 10th anniversary this year, following the merger of leaders Perdigão and Sadia. “We have an incredible challenge in starting a new cycle for the brand, which is now entering a different phase with new management. It's an opportunity to create more relevant connections between the BRF brand and society.”