The Rede brand has entered the ranking of the most valuable brands in Brazil this year, according to an Interbrand report released this month. For us, this represents much more than an achievement: it demonstrates the value of consistent branding, the result of effective and solid brand building work that generates value for the business.
We created this brand in 2013 through a long process involving a multidisciplinary and dedicated team. A brand whose mission is to become the leader in digital payments in Brazil and which, through technological innovation, seeks to reach all market segments.
Consistent verbally, the Network speaks to all audiences coherently, builds a proprietary visual territory, and increases its relevance with efficient communication aligned with the Value Proposition created for the Brand.
Much more than just a digital payment method, Rede proves that embracing a purpose and guiding its actions to achieve it creates value for businesses. Proof of this? A brand valued at R$ 470 million, occupying the 21st position in the Brazilian ranking. An achievement for Rede, a victory for the brand, a source of pride for us.
