Danilo Cid

Danilo, a designer trained at ESDI/UERJ, completed an extension course in Branding at the Design Institute of America in Chicago. He joined Ana Couto in 1998, becoming a partner in 2001. He studies all creative processes, as well as the areas that influence design and designers in today's world. He is the author of lectures focused on innovation, such as "2020. Crazy, Fierce or Golden Years" and "Hostages of Black Mirror" – which combines concepts of sociology and trends. In 2017, he earned a Master's degree in Consumer Behavior from MPCC/ESPM, with research focused on success criteria for brands.

As VP of Strategy and Creative, he leads the agency's entire strategic and creative team, comprised of strategists, designers, copywriters, and art directors. For over 20 years, he has been directly or indirectly involved in all of the agency's branding projects, including brands such as Itaú, Fiat, CBF, Havaianas, Ambev, and Natura. Since 2009, he has been a professor at ESPM, teaching Strategic Design and later the Digital Universe. In 2024, he became a member of ESPM's Council of Design Notables.