STRATEGY

Analyzing Transdata's business and company culture, it became clear that innovation and the desire to be a benchmark were strong characteristics, as well as being connected to the current moment of expansion into mobility.

Transdata should determine what the urban mobility market could look like from now on, positioning itself as a creator of new possibilities and paths.

CREATION

The new brand represents an evolution in Transdata's personality.

Taking advantage of the fact that the brand was fully focused on creating new possibilities for everyone, the proposal was to bring to its essence the idea of "connecting paths".

Their new positioning, developed collaboratively, starts from the point of view
The benefit – the reason for this company's existence – is to expand human mobility and help people build their own paths and get where they need to go.

After studying trends and the competition, and being fully aligned with the new Brand Platform, we created the new Transdata Brand – it was decided together that we would drop "Smart," a descriptive name that was associated with smart cards, and which no longer makes sense for the Brand at this time.

Their new symbol represents Transdata's innovative, restless, and constantly evolving personality.

IMPLEMENTATION

We developed the Brand and Visual Universe aligned with the Purpose, Value Proposition, and new Positioning. This development, based on co-creation with the client, evolved the business and integrated the Brand with its history and new company objectives. This client participation generated even more value for the Brand, elevating Transdata to another level in the mobility market.