STRATEGY

How could we help the airport regain national pride, reclaiming its global position as Brazil's gateway? Five months of research, studies, and intensive strategic planning were needed to align the business and communication strategies with the new brand strategy. Finally, we arrived at the essence of Rio's international airport: "now bonding." While all airports have "now boarding," only Tom Jobim International Airport goes further and speaks to the true connection between people.

CREATION

It was while listening to Tom Jobim's music and looking at the graphic representations of moving sound waves that we realized they could also allude to the landscapes of the Marvelous City. Vibrant colors, like those of Rio, represent everything from the warmth of the sun to the tranquility of the sea. The iconographic language is simple and friendly, just like the people of Rio.

IMPLEMENTATION

More than 246 pieces were developed to ensure that a space as large as an international airport incorporated a new personality. The challenge was to meaningfully impact all passenger touchpoints with the airport, guaranteeing a change in the airport experience that would positively reflect on the brand, Rio de Janeiro, and its residents.