STRATEGY

The work began with a comprehensive diagnosis, from a business, brand, and communication perspective, and an in-depth analysis of market benchmarks. Next, we identified several opportunities for action, given its trajectory as a digital startup. Instead of engaging in a price war, Mobly should focus on service excellence and experience, with a special focus on the consumer.

CREATION

Based on these strategic guidelines, the objective was to develop a brand that represented Mobly's most valuable attributes: a high-level shopping experience and a vast assortment of products for all tastes and budgets. These pillars would fulfill the promise of always putting the consumer first, respecting and highlighting the diverse ways of living – the brand's value proposition.

IMPLEMENTATION
& RESULTS

Thus was born the new Mobly brand with its Mverso, a proprietary and differentiated identity system that conveys the variety and versatility of its product offerings, so that users can experience the home they desire. Thinking about the online retail landscape, we sought to create a brand with excellent visual performance, a diversity of elements, but a clear and recognizable symbolism, as well as simple and friendly forms that create a link with the brand's value proposition.

RESULTS:
_ Increase of 5% in revenue per visit immediately after the site changed to the new branding;
Greater employee engagement and internal satisfaction with the company after the release and dissemination of the Brand Platform;
A clearer strategic vision of who we want to be, and with that, a prioritization of projects better aligned with Mobly's long-term objectives.