STRATEGY

The goal of the change is to ensure that a brand with over 70 years of history remains contemporary and relevant to its audience. The changes began with a repositioning of the brand, focused on well-being, which will gradually be reflected in the store's architecture, making it more modern and functional.

CREATION

The new brand and its visual universe maintain the colors blue and red as their main references, with greater emphasis on the symbol of the cross (sum), to highlight the supply of medicines and health products.

IMPLEMENTATION

The new brand comes to life across various touchpoints, from physical stores to social media.