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São Paulo Pharmacy

Well-being starts here.

CHALLENGE

A top-of-mind brand in its category is always attentive to people's needs and market changes. Drogaria São Paulo has renewed its brand, already present in newly opened stores, which will be gradually applied to the other stores in the chain.

STRATEGY

The goal of the change is to ensure that a brand with over 70 years of history remains contemporary and relevant to its audience. The changes began with a repositioning of the brand, focused on well-being, which will gradually be reflected in the store's architecture, making it more modern and functional.

CREATION

The new brand and its visual universe maintain the colors blue and red as their main references, with greater emphasis on the symbol of the cross (sum), to highlight the supply of medicines and health products.