While technology revives sounds from the past, it's the authentic presence that keeps audiences filling the shows, as always.i
The wait is over for fans. The English band Oasis, one of the most acclaimed bands of the last decade, is reuniting for a tour in 2025. And that says a lot about the generation. Millennial, consumption, artificial intelligence and experience.
The band made the official announcement on their social media. Photo: Press release
It's fascinating, isn't it? At a time when AI can generate music with the arrangements, vocals, and percussion of Oasis – with just a few descriptions and a few clicks – people still aren't migrating to this type of service. They want a reconnection with the past and originality.
In the case of Oasis, they also want family reconciliation.
Even if it's expensive (and it will be), fans prefer to spend money on tickets for an iconic experience in exchange for genuine contact with a real artist.
It seems that, in a world where technology can imitate almost anything, the value of authenticity is still paramount.
In our country, 461% of Brazilians allocate money to concerts and festivals, according to search. Regardless of the price, it's not just about the music; it's about the experience.
Sandy and Junior performing their "Nossa História" tour show in São Paulo. Photo: Fábio Tito/G1
Live music has become a bigger business than ever before, which also explains the return of world-renowned bands like Oasis (or even groups like Rebelde and Sandy & Júnior, considering the Brazilian niche) precisely because they offer something that AI cannot replicate: genuine human connection.
Whether it's the imperfect moments of the performances or the pure, pulsating energy of a live crowd, there's something irreplaceable about being part of a real, shared experience.
“Experience is a significant competitive advantage in today's market. It's not just about a product or service; it's about how you make yourself present at every touchpoint, creating lasting memories that influence customer perception and satisfaction.” – Hugo Rafael, VP of Anacouto Experience
Hugo Rafael at the latest edition of Branding that Matters. Photo: Press Release
As AI-generated content becomes increasingly commoditized, people are looking for what cannot simply be generated – authenticity. A reminder that, in the age of robots, the most valuable things are often those that cannot be recreated by command-description-based tools.
Moreover, how Ana Couto As I said at our LAJE community meeting, it's not about replacing human creative efforts with prompts. Our goal is to complement them, providing powerful new tools for expressing ideas, with the professional always being the protagonist of the story.
Did you enjoy the content? By sharing it, it might reach the Gallagher brothers. Who knows, they might decide to come to Brazil.
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