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  • October 25, 2021
  • Picture of Erick Fonseca Erick Fonseca

TIP TALKS: THE CHALLENGES OF BRANDING IN THE CEO'S CHAIR

In November, we have a purpose-filled agenda: we will begin a new round of talks with leaders who bring valuable insights to our community. The first talk is with Teresa Vernaglia, representing BRK. Teresa has worked for over 25 years in leadership positions and will talk to us about Branding beyond the basics. For the second meeting, we will have Tabajara Bertelli, leader of Ultragaz, who adapted to the current world, transforming his business and his sector. In the third talk, we will be with Eduardo Alvarenga, capable of changing the status quo of businesses, adopting Branding to transform the old way of doing advertising. And, finally, we have Luis Guimarães, a leader who aligns results with awareness, bringing the perspective capable of combining sustainable thinking with business performance.

Don't miss our exclusive programming, starting November 10th at 7 PM. Live on YouTube.

The Challenges of Branding in the CEO's Chair

10/11 Branding beyond the basics, with Teresa Vernaglia | BRK Environmental

11/17 Branding to energize, with Tabajara Bertelli | Ultragaz

24/11 Branding to transform, with Eduardo Alvarenga | Eletromidia

08/12 Branding for results, with Luis Guimarães | Cosan

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