What does branding mean to you? For us at Ana Couto and... SLAB, Branding is the synergistic alignment between Brand, Business, and Communication. It's also how a Brand builds value and rides the Waves of Branding, offering a quality product or service, creating valuable relationships with its audiences, and putting its purpose into practice, bringing positive impacts to the world.

In LAJE's Branding courses, which are coordinated and facilitated by Ana Couto's team, we put our purpose into action the most: To challenge people and organizations to grow from their purpose. And we do this with the Applied Project.

This is because we believe that innovation arises from the diversity of ideas, knowledge, and, above all, relevant initiatives. The Applied Projects in LAJE courses are partnerships with social impact institutions, aiming to promote hands-on learning and build value.

In the course of Branding in São Paulo, The Applied Project, which begins on March 11th, is the Housing, a social impact business that provides low-cost home renovations for the C and D socioeconomic classes, aiming to change the lives of over 40 million Brazilians. Already in Rio de Janeiro, The person who will participate in the Branding course, which begins on March 25th, is... Nocabe – On the Path of Good, an artistic group founded in Rio de Janeiro in June 2014, whose mission is to foster new audiences through theater and music to awaken a sense of purpose and happiness.

Want to participate and build value with us for these initiatives? Registration is open for the courses on Branding in São Paulo and in Rio de Janeiro, #AquiNaLAJE.