NEW FOCUS, NEW IDEAS

Inspired by the creation of our new business focus, we held the Web Coffee event on the morning of Friday, September 27th, to reflect on and discuss the role of Digital in building brands and strengthening businesses.

Opening the morning session, Leo Brossa, partner at Quintal, spoke about how to ease the tension between brands and the web. According to him, it is in the digital environment that brands begin to exercise their voice, through intimate and direct contact with people. "Each contact made online is a conversation, and the direction of that conversation contributes to the perception people will have of that brand.".

Next, Vitor Clemon, commercial director of Afilio, supplemented the discussion with information on how internet marketing can boost businesses. Clemon revealed that there are over 100 million Brazilians with internet access and that the time spent online is among the highest in the world. Adding to this scenario, the performance indicators of online marketing campaigns are becoming increasingly precise and efficient. Together, all these factors create new opportunities to improve businesses.

Present at the breakfast were the AC team – design, strategy, content, digital and administrative – as well as our clients Amsterdam Sauer, Opus, Rede Asta, Veirano Advogados and Raízen.