Ana Couto Branding hosts executives in São Paulo.
The forum “What does your brand do for your business? And what more can it do?”The event featured presentations by the agency's CEO, Ana Couto, and leaders from Buscapé and Itaú.
On June 13, 2013, we held the forum "What does your brand do for your business? And what else can it do?", in partnership with the WTC business club, in São Paulo (SP). The event featured our clients Fernando Chacon, CMO of Itaú, and Romero Rodrigues, CEO of Buscapé, as speakers who shared their success stories related to... branding.
During the forum, Ana Couto also gave a lecture on branding. "This was a great opportunity to discuss the role of Brand Strategy in Business, Communication, and Company Results," says the executive.
For Romero Rodrigues, CEO of Buscapé, the partnership with Ana Couto Branding, established three years ago, came at the right time. "It helped us discover how our essence could be transformed into formulas, colors, values, and words," says the portal's founding partner.
Fernando Chacon, CMO of Itaú Unibanco, stated that their partnership, now in its fifth year, has only brought positive results to the bank in the eyes of the media and society. "Today, we are a brand remembered by everyone. Ana Couto Branding is a very present partner, always delivering relevant results when we need them," the executive emphasized.
PLANIN – Press Office of Ana Couto Branding
Angélica Consiglio and team – Tel.: (11) 2138-8900 – www.planin.com
Contacts: anacouto@planin.com
Raphaela Brumatti and Vanessa Cunha – (11) 2138-8933
