For some years now, socio-environmental concerns have been part of the value creation process for organizations. In the media, the term has gained more prominence and strength, drawing attention to cases of environmental disasters, such as what happened in Mariana or the oil spill after the explosion of the platform in the Gulf of Mexico. Companies worldwide have been rethinking how sustainability, based on the three pillars of social, financial, and environmental responsibility, needs to be taken seriously. <\/p>\n\n\n\n
Organizations are increasingly turning their attention to environmental and ecological issues, although some only adopt changes in the face of pressure from engaged consumers, acknowledging the importance that... eco-friendly <\/em>e <\/em>o cruelty-free <\/em> They have gained prominence in society. After all, companies understand how a good stance on these issues, when well-structured and aligned with their purpose, can positively benefit their business. Furthermore, this concern has also reached the financial market. Through the acronym ESG<\/a><\/strong> (Environmental, Social and Governance)<\/em>, investors or fund managers, looking for assets ESG, <\/em>They are looking for companies that are ranked in the areas of social care, corporate governance, and environmental responsibility. <\/p>\n\n\n\n Given this scenario, we highlight the importance of a brand like... Natura<\/a><\/strong>, The company, which has been taking sustainability seriously for some years now, has concrete commitments to fulfill, defined in its "Sustainability Vision 2050," with initiatives designed to make the world greener. The goal is to go beyond the consequences generated by the business itself, promoting a positive impact in the economic, environmental, social, and cultural spheres. <\/p>\n\n\n\n Among the projects, highlights include "Living Amazon," "More Beauty, Less Waste," and "Every Person Matters." Furthermore, the company invests in a development model that values the Amazon Rainforest and sustainable agricultural practices, combating deforestation. <\/p>\n\n\n\n The brand also has the seal. B Corp<\/a><\/strong> \u2013 a global group of companies that combine profit with social and environmental benefits \u2013 in addition to the Ekos brand, certified with the UEBT seal (Union for Ethical Biotrade<\/em>), legitimizing the fact that the ingredients used are of sustainable origin and that they value an ethical relationship with supplier communities. <\/p>\n\n\n\n A BASF<\/a><\/strong>,Another example from our ecosystem is an organization that aligns its evolution from purpose with sustainability policies. It has just created a new brand of products with solutions focused on material recycling. With the goal of creating a sustainable future, the objective, for now, is to make the mechanical recycling process more robust, contributing to giving plastic a new useful life. In other words, in this way, the company makes the plastic usable after recycling and reduces the disposal of this material in the environment. <\/p>\n\n\n\n All processes will be carried out without any environmental impact, contributing to easier plastic recycling and providing its customers with increasingly sustainable solutions at all levels of production. <\/p>\n\n\n\n While sustainability was once seen as an important differentiator, today it's part of a broader strategy that should be integrated into the daily operations of organizations, reflected in their business models and the positive impact they generate for the world. This must be taken seriously \u2013 after all, no company wants to be accused of... greenwashing<\/strong><\/a><\/em> Brands have the opportunity to put their purpose into practice with actions that engage their ecosystem and consider sustainability more broadly, from the environment to society, from consumers to producers.<\/p>","protected":false},"excerpt":{"rendered":" While sustainability was once seen as an important differentiator, today it is part of a broader strategy that should be integrated into the daily operations of organizations, reflected in their business models and the positive impact they generate for the world.<\/p>","protected":false},"author":2,"featured_media":8868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[73,123,66,124],"class_list":["post-8866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","tag-branding","tag-esg","tag-proposito","tag-sustentabilidade"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/8866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/comments?post=8866"}],"version-history":[{"count":1,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/8866\/revisions"}],"predecessor-version":[{"id":14830,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/8866\/revisions\/14830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/8868"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=8866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categories?post=8866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=8866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}