{"id":8704,"date":"2021-02-17T16:25:45","date_gmt":"2021-02-17T18:25:45","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?p=8704"},"modified":"2024-07-03T14:19:15","modified_gmt":"2024-07-03T17:19:15","slug":"sua-marca-papel-claro-na-vida-das-pessoas","status":"publish","type":"post","link":"https:\/\/anacouto.com.br\/en\/artigos\/2021\/02\/17\/sua-marca-papel-claro-na-vida-das-pessoas\/","title":{"rendered":"Does your brand play a clear role in people's lives?"},"content":{"rendered":"

Did you know that around 95% of our purchasing decisions happen unconsciously? Well, the conversation is a bit more complex than that, but it's worth checking out what the researcher says. Gerald Zaltman has something to say about the matter.<\/strong><\/a>. The point is: as consumers, We often let our wants, desires, and emotions take precedence over the process when choosing one brand over another.<\/strong><\/p>\n\n\n\n

As the 20th century unfolded, the competition among brands for people's attention grew with impressive intensity. This takes on even broader dimensions in the 21st century, with digital channels multiplying relentlessly. And the more products, offers, and services are available, the more necessary it becomes to stand out from the crowd to maintain relevance.<\/p>\n\n\n\n

Therefore, brands began to develop stronger and more consistent visual attributes and territories. Furthermore, those that excel in the game of value creation understand that a distinct visual and verbal presence is not enough; they need to connect with people's emotional needs: the need to belong, to excel, to be happy. Brands become important agents in fulfilling these desires.<\/p>\n\n\n\n

Brands that become a meaningful part of people's lives offer more than just a good product or service.<\/strong> Of course, that's a fundamental part of the equation. But it's not enough to explain our preference for them, and even the passion we feel for them.<\/p>\n\n\n\n

Think about the brands you like, that inspire you, create a connection, and make their audiences feel part of the stories they tell. What makes them special? When brands begin to understand how to truly become part of people's lives, they find very powerful ways to fulfill their purpose.<\/p>\n\n\n\n

Harley-Davidson, for example, doesn't "just" offer motorcycles and accessories for riders. It sells an ideal of life that involves the feeling of being free, of exploring your own path, and of belonging to a tribe.<\/p>\n\n\n\n

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