{"id":7080,"date":"2020-05-20T17:49:05","date_gmt":"2020-05-20T20:49:05","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?p=7080"},"modified":"2024-07-03T15:42:55","modified_gmt":"2024-07-03T18:42:55","slug":"a-oportunidade-de-praticar-lucro-e-proposito-ao-mesmo-tempo","status":"publish","type":"post","link":"https:\/\/anacouto.com.br\/en\/artigos\/2020\/05\/20\/a-oportunidade-de-praticar-lucro-e-proposito-ao-mesmo-tempo\/","title":{"rendered":"The opportunity to practice profit and purpose at the same time."},"content":{"rendered":"

A conversation about the great achievement of New Capitalism: overcoming the idea of polarization and building win-win relationships.<\/i><\/b><\/p>\n

Despite the already perceived trends towards conscious capitalism and investments increasingly driven by the need to create a positive impact, in accordance with ESG (Environmental, Social and Corporate Governance) guidelines, we still need to overcome contradictions in our world, such as unsustainable practices and rampant consumerism. In this week's conversation on TIP Insights, we invited Eduardo Sirotsky, founder and CEO of EB Capital and partner at e.Bricks Ventures, to discuss the paths of New Capitalism from an investment market perspective in the current scenario.<\/span><\/p>\n

Building value is difficult, even more so in the context we live in, especially in Brazil. We discussed cultural aspects of our main structural gaps and how to seize current opportunities, as well as reflections on the false dilemma between purpose and profit. Both need to go hand in hand, and this vision is fundamental to unlocking value creation in our country. Here are the main takeaways from the conversation:<\/span><\/p>\n

Our structural gaps<\/b><\/h3>\n

The current context has turned our attention to the most essential services, those that cannot stop despite the challenges we are facing as a country. The pandemic has highlighted and is exacerbated by our structural gaps in health, sanitation, and education, in particular. For many Brazilians, the most basic needs are at stake.<\/span><\/p>\n

At the same time, the new configurations are accelerating positive trends in the digitalization of our work processes and services, with gains in efficiency and the maturation of a new awareness about our choices as a society. This divergence between realities is a hallmark of the current context.<\/span><\/p>\n

The New Capitalism<\/b><\/h3>\n

Another trend that marks this moment is the strengthening of a "new capitalism," a theme that has been gaining momentum in recent years and is now becoming unavoidable, at least for the agenda of our reflections and learning.<\/span><\/p>\n

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Image 1: During the broadcast of the conversation, we opened spaces for debate and interaction with our registered audience and asked, on a scale of 0 to 5, how prepared the companies they work for are for the New Capitalism.<\/span><\/h6>\n

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We are talking about important changes that are transforming self-centered businesses, which seek exponential growth at all costs, towards a more sustainable prosperity, benefiting the entire ecosystem and combining economic results with positive impacts for society and the environment.\u00a0<\/span><\/p>\n

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Image 2: The main distinctions between Old and New Capitalism.<\/span><\/h6>\n

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The false dilemmas<\/b><\/h3>\n

To build new paradigms in our economic relations, we need to overcome a series of false dilemmas and contradictions that are part of our cultural aspects and expectations. We need to move away from the polarizing "profit or purpose" mindset and build more win-win relationships.\u00a0<\/span><\/p>\n

Profit and purpose must go hand in hand. To unlock value creation, we need to understand investment opportunities with a mind more open to new possibilities, combining what we value most to deliver results with a positive impact on the world, in all spheres.<\/span><\/p>\n

Greater impact, prosperity, and collaboration.<\/b><\/h3>\n

For Brazil to move in this direction and build more value, we need to address three major challenges: developing our long-term vision, confronting our structural gaps, and using this "new normal of efficiency" not only to create prosperity, but to do better and with greater impact.<\/span><\/p>\n

This crisis highlighted the fragility of entrusting entire production chains to a single country, raising concerns about centralized practices and monopolistic aspects. In this sense, the trend is towards becoming less global and more cooperative. Cooperation is more fundamental than ever because an ecosystem is formed from complementary skills, from the combination of different actors in collective construction. No one can bring together all the capabilities to succeed in this scenario; collaboration is mandatory.<\/span><\/p>\n

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The level of uncertainty affecting us today is causing profound transformations. We no longer know how relevant our jobs will remain as we know them, what these relationships will be like in the near future, or even which companies will survive this moment. It is likely that we are more conscious, from a consumer perspective, regarding what is truly essential and what seems superfluous or excessive.\u00a0<\/span><\/p>\n

In our market relations, we know that Wave One of Branding, which concerns the profitability of our businesses, is fundamental for survival. But, as Duda Sirotsky said in our conversation about value creation, this is a basic, necessary, and insufficient Wave. As Brazil and as a society, we have the opportunity to show our differential if we can face our problems head-on, in cooperation between the public and private sectors, so as not to waste energy expecting an unknown future, but rather to catalyze everything that brings us closer to building it in new directions.<\/span><\/p>\n