{"id":6051,"date":"2019-12-03T15:19:35","date_gmt":"2019-12-03T18:19:35","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?p=6051"},"modified":"2024-07-04T10:10:48","modified_gmt":"2024-07-04T13:10:48","slug":"branding-criacao-valor","status":"publish","type":"post","link":"https:\/\/anacouto.com.br\/en\/artigos\/2019\/12\/03\/branding-criacao-valor\/","title":{"rendered":"[DOWNLOAD] Branding &#8211; O Desafio da Cria\u00e7\u00e3o de Valor"},"content":{"rendered":"<p><!-- Event snippet for Lead_Paper_Branding_ANA conversion page --><br \/>\n<script>\n  gtag('event', 'conversion', {'send_to': 'AW-872237876\/KOrDCNev6rYBELSW9Z8D'});\n<\/script><\/p>\n<p><!-- Facebook Pixel Code --><br \/>\n<script>\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s)}(window, document,'script',\n  'http:\/\/connect.facebook.net\/en_US\/fbevents.js');\n  fbq('init', '584982028744559');\n  fbq('track', 'PageView');\n<\/script><br \/>\n<noscript><img decoding=\"async\" height=\"1\" width=\"1\" style=\"display:none\"\n  src=\"http:\/\/www.facebook.com\/tr?id=584982028744559&#038;ev=PageView&#038;noscript=1\"\n\/><\/noscript><br \/>\n<!-- End Facebook Pixel Code --><\/p>\n<p>J\u00e1 faz alguns anos que falamos sobre a import\u00e2ncia de construir Marcas de valor. Um valor que \u00e9 tang\u00edvel e intang\u00edvel ao mesmo tempo \u2013 \u00e9 quanto a Marca vale e como ela \u00e9 percebida pelos seus stakeholders; como ela soluciona o problema do seu usu\u00e1rio e, ao mesmo tempo, contribui com a\u00e7\u00f5es efetivas para transformar o mundo em um lugar melhor.<\/p>\n<p>Preenche o formul\u00e1rio abaixo para baixar o artigo in\u00e9dito.<\/p>\n<div role=\"main\" id=\"pi_branding_ana-91e3deec2acdc3eeba4b\"><\/div>\n<p><script type=\"text\/javascript\" src=\"http:\/\/d335luupugsy2.cloudfront.net\/js\/rdstation-forms\/stable\/rdstation-forms.min.js\"><\/script><br \/>\n<script type=\"text\/javascript\">\n  new RDStationForms('pi_branding_ana-91e3deec2acdc3eeba4b-html', 'UA-114424524-1').createForm();\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For several years now, we&#039;ve been talking about the importance of building valuable brands. A value that is both tangible and intangible \u2013 it&#039;s about how much the brand is worth and how it&#039;s perceived by its stakeholders; how it solves its users&#039; problems and, at the same time, contributes with effective actions to transform the world into a better place.<\/p>","protected":false},"author":2,"featured_media":6063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[73,60,51,74],"class_list":["post-6051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","tag-branding","tag-comunicacao","tag-inovacao","tag-pi"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/6051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/comments?post=6051"}],"version-history":[{"count":1,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/6051\/revisions"}],"predecessor-version":[{"id":14879,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/6051\/revisions\/14879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/6063"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=6051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categories?post=6051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=6051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}