{"id":5543,"date":"2019-08-19T17:45:48","date_gmt":"2019-08-19T20:45:48","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?p=5543"},"modified":"2024-07-04T10:26:40","modified_gmt":"2024-07-04T13:26:40","slug":"dafiti-usa-conceito-viva-a-moda-on-e-destaca-influenciadores-digitais","status":"publish","type":"post","link":"https:\/\/anacouto.com.br\/en\/artigos\/2019\/08\/19\/dafiti-usa-conceito-viva-a-moda-on-e-destaca-influenciadores-digitais\/","title":{"rendered":"Dafiti uses the concept &quot;live fashion online&quot; and highlights digital influencers."},"content":{"rendered":"<p><em>The strategy for the film &quot;Blogueirismo&quot; was developed in partnership with Ana Couto.<\/em><\/p>\n<p>Dafiti&#039;s new masterbrand campaign has the concept &quot;Live Fashion Online&quot; to reinforce that the online world has brought more inspiration and freedom of expression, and fashion is no different. According to the fashion and lifestyle e-commerce company, the concept makes tangible the factors that the online universe has brought to everyday life. The strategy was developed in partnership with Ana Couto.<\/p>\n<p>Fernanda Galluzzi, managing partner of Ana Couto, says that smart shopping encompasses these pillars, and the goal is to simplify it even further. \u201cIn a complex world full of information, Dafiti offers curated fashion and lifestyle, presenting a collection for every inspiration. This allows consumers to choose what best suits their needs, with the freedom to experience their own style,\u201d she states.<\/p>\n<p>For the first time, the brand is using a digital influencer in the video. Rayza Nic\u00e1cio, focused on fashion and lifestyle, kicks off the film &quot;Blogueirismo&quot; (Blogging). The media mix includes airing on Globosat channels, presence on Google, Facebook, Instagram, and with a team of influencers.<\/p>\n<p>Malte Huffmann, co-founder and vice president of marketing and purchasing at Dafiti, adds that the company is attentive to the habits and desires of its consumers, and that this guided the campaign&#039;s theme. \u201cEven though we were born in the digital world, we have constantly reinvented ourselves throughout our eight-year history. We provide curation and a great shopping experience with just one click. And we increasingly rely on the reach and inspiration of influencers to provide even more relevance to our consumers. In the current digital landscape, this is more than just being up-to-date. It&#039;s about intelligently contributing to an ecosystem that still has a lot of room to evolve,\u201d he points out.<\/p>\n<p><iframe width=\"100%\" height=\"500\" src=\"http:\/\/www.youtube.com\/embed\/D6MnOJtua_M\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><strong><em><a href=\"http:\/\/propmark.com.br\/mercado\/dafiti-usa-conceito-viva-a-moda-on-e-destaca-influenciadores-digitais\" rel=\"noopener\" target=\"_blank\">Originally published on Propmark<\/a><\/em><\/strong><\/p>\n<p>TECHNICAL SPECIFICATIONS<br \/>\nAgency: Ana Couto<br \/>\nClient: Dafiti<br \/>\nCampaign: &quot;Blogging&quot;\u201c<br \/>\nCEO: Ana Couto<br \/>\nExecutive Director: Fernanda Galluzzi<br \/>\nCreative Director: Rodrigo Dorfman<br \/>\nCreated by: Rodrigo Dorfman, Vall\u00e9cia Carvalho, Vin\u00edcius Valad\u00e3o, Felipe Lemes, Fernando Ribeiro, Aru\u00e3 Vieira, Ivon Neto<br \/>\nPlanning Director: Igor Cardoso<br \/>\nPlanning: Igor Cardoso, Vanessa Bulh\u00f5es, Manuela Alcoforado, Luisa Ferreira<br \/>\nAccount Director: Fred Palma<br \/>\nCustomer Service: Melissa Taminato<br \/>\nMedia Director: Marcelle Villar<br \/>\nOnline media: Priscila Menezes<br \/>\nOffline media: Camilla Ullman and Beatriz Monteiro<br \/>\nRTV Production: Tania Carneiro<\/p>\n<p>Film Production Company: Iconoclast<br \/>\nDirected by: Clemente<br \/>\nCinematography: Daniel Belinky<br \/>\nExecutive Producers: Francesco Civita, Gregory Bogossian, Alonso Sperb and Elisa Mello<br \/>\nPost-Production Support: Mariela Costa<br \/>\nProduction coordination: Andr\u00e9 Bauer<br \/>\nProduction Director: F\u00e1bio Arisaka<br \/>\nArt direction: Adriana Michalski<br \/>\nPost-production coordination: Priscilla Paduano and Tutu Mesquita<br \/>\nFinalization: Prodigo Films<br \/>\nFinalizer: Georges Sakamoto<br \/>\nEditor: Andr\u00e9 Dias<br \/>\nAssistant coordinator: Everson Martins<\/p>\n<p>Audio Production Company: Cabaret<br \/>\nMusical Production: Mauro Kuschnir \/ Lucas Comparato<br \/>\nComposer: Angelo Colasanti<br \/>\nMixing and Finalization: Cyro Netto<br \/>\nCustomer Service: Luciana Novelli \/ Fl\u00e1via Caparelli<br \/>\nCoordination: Verusca Garcia \/ Junior Freitas<br \/>\nNarrator: Nicole Cordery<\/p>\n<p>Client approval: Malte Huffmann, Ben Bommert, Livia Fukuda, Barbara Miano and Tami Gotoda<\/p>","protected":false},"excerpt":{"rendered":"<p>A nova campanha masterbrand da Dafiti tem o conceito \u201cViva a Moda On\u201d para refor\u00e7ar que o mundo online trouxe mais inspira\u00e7\u00e3o e liberdade de express\u00e3o, e na moda n\u00e3o \u00e9 diferente. Segundo o e-commerce de moda e lifestyle, o conceito  tangibiliza os fatores que o universo online trouxe para o cotidiano.<\/p>","protected":false},"author":2,"featured_media":5544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[49,60,101],"class_list":["post-5543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-materias","tag-ana-couto","tag-comunicacao","tag-dafiti"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/5543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/comments?post=5543"}],"version-history":[{"count":1,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/5543\/revisions"}],"predecessor-version":[{"id":14886,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/5543\/revisions\/14886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/5544"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=5543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categories?post=5543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=5543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}