{"id":5188,"date":"2019-05-14T15:19:37","date_gmt":"2019-05-14T18:19:37","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?p=5188"},"modified":"2024-07-04T10:30:16","modified_gmt":"2024-07-04T13:30:16","slug":"ana-couto-e-a-nova-agencia-de-marketing-institucional-da-brf","status":"publish","type":"post","link":"https:\/\/anacouto.com.br\/en\/artigos\/2019\/05\/14\/ana-couto-e-a-nova-agencia-de-marketing-institucional-da-brf\/","title":{"rendered":"Ana Couto is the new institutional marketing agency for BRF."},"content":{"rendered":"<p><em>The partnership contributes to strengthening the brand and the relationship with the company&#039;s stakeholders.<\/em><\/p>\n<p>Ana Couto has won the institutional marketing account for BRF and will be responsible for managing the corporate brand globally, encompassing strategy and communication.<\/p>\n<p>The agency participated in a tender organized by the company recently and, starting in March 2019, began serving the company, which is one of the largest food players in the world.<\/p>\n<p>\u201cThe partnership with Ana Couto will contribute to building a BRF brand positioning that will strengthen our relationship with diverse audiences in a strategic way, aligned with our commitments to safety, quality, and integrity,\u201d says Leandra Peres, Director of Corporate Reputation at BRF.<\/p>\n<p>For Leonardo Senra, partner at the Ana Couto agency, hosting BRF is a reason to celebrate, as BRF is celebrating its 10th anniversary this year, following the merger of leaders Perdig\u00e3o and Sadia. \u201cWe have an incredible challenge in starting a new cycle for the brand, which is now entering a different phase with new management. It&#039;s an opportunity to create more relevant connections between the BRF brand and society.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>The partnership contributes to strengthening the brand and the relationship with the company&#039;s stakeholders.<\/p>","protected":false},"author":2,"featured_media":4805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[49,99,60],"class_list":["post-5188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-ana-couto","tag-brf","tag-comunicacao"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/5188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/comments?post=5188"}],"version-history":[{"count":1,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/5188\/revisions"}],"predecessor-version":[{"id":14889,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/5188\/revisions\/14889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/4805"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=5188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categories?post=5188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=5188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}