{"id":2583,"date":"2018-05-18T18:04:06","date_gmt":"2018-05-18T21:04:06","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?p=2583"},"modified":"2024-07-11T14:30:48","modified_gmt":"2024-07-11T17:30:48","slug":"pi-index","status":"publish","type":"post","link":"https:\/\/anacouto.com.br\/en\/artigos\/2018\/05\/18\/pi-index\/","title":{"rendered":"PI INDEX"},"content":{"rendered":"<h3>Pi is a movement connecting people and brands through purpose.<\/h3>\n<p>With so much change in context and, consequently, in the understanding of what value creation is today, how do we measure companies&#039; performance for long-term results? This question led us to our new study, the <strong>Pi Index<\/strong>.<\/p>\n<p>O <strong>Pi Index<\/strong>, More than a ranking, it&#039;s a proprietary study by <strong>Ana Couto<\/strong>, This study evaluates the brands that are top-of-mind, in the hearts, and in the lives of Brazilians, providing insights into how they are evolving towards the third wave of branding in Brazil and the challenges they face along the way.<\/p>\n<p>Fill out the form below to download the full study in PDF format.<\/p>\n<div role=\"main\" id=\"download-paper-pi-index-pt-9e87bdd135b3dc440132\"><\/div>\n<p><script type=\"text\/javascript\" src=\"http:\/\/d335luupugsy2.cloudfront.net\/js\/rdstation-forms\/stable\/rdstation-forms.min.js\"><\/script><br \/>\n<script type=\"text\/javascript\"><br \/>\n  new RDStationForms('download-paper-pi-index-pt-9e87bdd135b3dc440132-html', 'UA-114424524-1').createForm();<br \/>\n<\/script><\/p>","protected":false},"excerpt":{"rendered":"<p>O Pi Index, mais do que um ranking, \u00e9 um estudo propriet\u00e1rio da Ana Couto, que avalia as Marcas que est\u00e3o na cabe\u00e7a, no cora\u00e7\u00e3o e na vida dos brasileiros, trazendo aprendizados sobre a forma como elas est\u00e3o evoluindo para a terceira Onda do Branding no Brasil e os desafios que encontram pelo caminho.<\/p>","protected":false},"author":2,"featured_media":2758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[49,73,74,75],"class_list":["post-2583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estudos-es","tag-ana-couto","tag-branding","tag-pi","tag-pi-index"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/2583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/comments?post=2583"}],"version-history":[{"count":1,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/2583\/revisions"}],"predecessor-version":[{"id":15037,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/2583\/revisions\/15037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/2758"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=2583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categories?post=2583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=2583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}