To be, to speak, to do.
\nAnd to go further: to connect.<\/p>\n
Ana Couto doesn't separate brand, business, and communication, because it's from this union that transformative structures are born, with purpose and that generate results.<\/p>\n
We connect everything.
\nConnected.<\/p>\n
Check out our schedule for the 2018 Path Festival below.<\/em><\/p>\n Pedro Pirim | Slab Marcio Beauclair and Renato Baldin Astrid Tremper and Bruna Alves Ana Couto Fernanda Galluzzi and Leandro Maraccini Claro Diogo Castro and Juliana Paolucci | Slab Hugo Rafael and Leo Senra Danilo Cid and Fabio Mariano BorgesMay 19th, Saturday<\/h2>\n
\nSold! What do storytelling and story-doing have to do with selling yourself better?<\/strong>
\n9:30 \u2013 10:30<\/em>
\nBased on journeys that make the most of every moment of our personal and professional lives, this presentation addresses "storytelling" and "story-doing" as tools for effective self-promotion. Along with concepts like public speaking, social intelligence, and self-promotion, we will share some best practices for telling a good story and making history. Everyone has a story that deserves to be told. That includes you.<\/p>\n
\nThe world needs more empathy!<\/strong>
\n13:15 \u2013 14:15<\/em>
\nWe live in an era of impossible dialogues, and empathy has never been more needed in the world. We invited the creators of the Museum of Empathy, who brought a transformative experience to the S\u00e3o Paulo Biennial in 2017, to share some of what they learned.<\/p>\n
\nWorkshop | Design at the service of your business<\/strong>
\n2:30 PM \u2013 4:30 PM | EBAC<\/em>
\nIs it possible to build experiences that add value for people and for the business? This is the theme of a dynamic workshop, supported by tools, to solve brand challenges in the day-to-day operations of companies.<\/p>\n
\nPi: Is your brand ready for the 3rd wave of branding?<\/strong>
\n18:15 \u2013 19:15<\/em>
\nBrands with a true purpose are those in the 3rd wave of branding. Their purpose guides the creation of a valuable business ecosystem, positively transforming the world. But how do you measure if brands have reached the 3rd wave, aligning purpose, engagement, and ecosystem? Pi is about that: an index to classify Brazilian brands according to the strength of their brand purpose and how this resonates with the business and communication. A new look at purpose, with inspiration, innovation, and interaction to enhance people's engagement with brands.<\/p>\nMay 20th, Sunday<\/h2>\n
\nBranding and Performance<\/strong>
\n10:45 \u2013 11:45<\/em>
\nHow do you build a brand strategy aligned with company objectives to achieve the expected results? If it's true that branding enhances performance and performance strengthens branding, how does this happen in practice? A fast-paced world demands a review of work methods, where ideas are tested as they are implemented and where client and agency go beyond the briefing to build solid communication, within the brand strategy and focused on achieving results.<\/p>\n
\nCulture of innovation and conspiracy against change.<\/strong>
\n13:15 \u2013 14:15<\/em>
\nTransforming an organization's culture is always hard work. So much so that we often see the movement to spread the much-desired culture of innovation quickly turn into a conspiracy against change \u2013 a resistance to breaking with long-established habits and processes. Roots or weeds?<\/p>\n
\nDesign as a driver for business generation in value ecosystems.<\/strong>
\n5:00 PM \u2013 6:00 PM<\/em>
\nIt is increasingly necessary to create value ecosystems that unite companies and people, services and products, around a common purpose. But how does this actually happen? What tools are used to prepare for this transformation and analyze its results? This talk is about that: design as a catalyst for generating business value in ecosystems and how you and your company can benefit from it.<\/p>\n
\nFrom Blade Runner to Westworld: the humanism of artificial intelligence.<\/strong>
\n18:15 \u2013 19:15<\/em>
\nFrom Blade Runner to Westworld, various versions of the future have been projected. In all of them, a clash between humanity and artificiality. Humanized robots, robotized humans. What are the consequences? The way we relate, feel, work, and create in the coming years will be shaped by the symbiosis between man and machine. In a mix of sociology, design, and pop culture, a provocative reflection on what you need to know to live better in this future that has already begun. What's to come? Human mode: activate.<\/p>\n