{"id":20800,"date":"2025-12-16T19:04:13","date_gmt":"2025-12-16T22:04:13","guid":{"rendered":"https:\/\/anacouto.com.br\/?p=20800"},"modified":"2025-12-16T19:11:08","modified_gmt":"2025-12-16T22:11:08","slug":"conteudo-de-influencia-como-ferramenta-de-branding","status":"publish","type":"post","link":"https:\/\/anacouto.com.br\/en\/artigos\/2025\/12\/16\/conteudo-de-influencia-como-ferramenta-de-branding\/","title":{"rendered":"Influential content as a branding tool"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><em>Delve into how we combined creativity, influence, data, and strategy in the Camponesa brand case study.<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O <strong>influencer marketing<\/strong> It moved beyond the realm of simple recommendation and entered the field of <strong>brand building<\/strong>. And when a brand understands this new scenario and chooses to work with consistency, strategy, and purpose, a content ecosystem is born capable of influencing entire communities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the relationship between consumers and brands migrates to the digital realm, there is also an increase in distrust regarding institutional content. It is in this space of doubt that<strong> creators<\/strong> e <strong>influencers<\/strong> They become bridges of credibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, you will delve into how we strengthen the narratives of <strong>Peasant woman<\/strong> e <strong>Professional Peasant<\/strong>, marks of <strong>Alvoar Dairy Group<\/strong>, in 2025.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The new logic of influential content<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Influencing has become synonymous with building relationships. People seek brands that connect with them, that resonate with their values, that inspire confidence, and that take a clear stance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this way, we create routines, aesthetics, habits, and sensations capable of bringing the audience closer to the brand. That&#039;s why we treat the... <strong>Influencer content as a branding tool<\/strong>, and not simply as a form of dissemination.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To <strong>Peasant woman<\/strong>, This meant building a digital presence that respects the differences of each platform, but maintains a unique message: flavor and affection.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1280\" style=\"aspect-ratio: 720 \/ 1280;\" width=\"720\" controls src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/12\/Bruna-Martins-1.mp4\"><\/video><figcaption class=\"wp-element-caption\">Partnership with @brunamartins.cozinha for @leitecamponsa, by anacouto<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Creativity with method: +280 pieces of content in 2025<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2025, our team created, analyzed, and optimized <strong>Over 280 pieces of content for Instagram, TikTok, and Pinterest.<\/strong> of the brands <strong>Peasant woman <\/strong>e <strong>Professional Peasant<\/strong>. Each production followed a process that combines three forces:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Creativity<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To transform each ingredient, recipe, routine, or tip into a moment of visual and emotional connection.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Performance<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To ensure that content reaches the right people and generates real impact through Traffic Management.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Strategy<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To maintain consistency between brand purpose, archetypes, tone of voice, and cultural behavior.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The result is a<strong> living presence<\/strong>,<strong> relevant<\/strong> e <strong>memorable<\/strong>, both within and outside of timelines.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>When strategy meets creativity, numbers tell stories.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With <strong>Peasant woman<\/strong>, we build <strong>narratives<\/strong> They work because they are human, easy to consume, and emotionally familiar. And this is directly reflected in the data:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>@leitecamponesa<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/12\/Camponesa_15_10_Feed1-819x1024.png\" alt=\"\" class=\"wp-image-20861\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/12\/Camponesa_15_10_Feed1-819x1024.png 819w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/12\/Camponesa_15_10_Feed1-240x300.png 240w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/12\/Camponesa_15_10_Feed1-768x960.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/12\/Camponesa_15_10_Feed1-10x12.png 10w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/12\/Camponesa_15_10_Feed1.png 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Instagram<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>+54M <\/strong>views<\/li>\n\n\n\n<li><strong>+10.8M <\/strong>range<\/li>\n\n\n\n<li><strong>+81k <\/strong>engagement<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>TikTok<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>+6.2M<\/strong> views<\/li>\n\n\n\n<li><strong>+22k<\/strong> engagement<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pinterest<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>+159k d<\/strong>and views<\/li>\n\n\n\n<li><strong>+7.8k <\/strong>engagement<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>@camponesaprofissional<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/12\/582012753_122156902712872071_1492479437804664912_n-819x1024.jpg\" alt=\"\" class=\"wp-image-20862\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/12\/582012753_122156902712872071_1492479437804664912_n-819x1024.jpg 819w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/12\/582012753_122156902712872071_1492479437804664912_n-240x300.jpg 240w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/12\/582012753_122156902712872071_1492479437804664912_n-768x960.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/12\/582012753_122156902712872071_1492479437804664912_n-10x12.jpg 10w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/12\/582012753_122156902712872071_1492479437804664912_n.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Instagram<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>+40M<\/strong> views<\/li>\n\n\n\n<li><strong>+29k <\/strong>engagement<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These numbers stem from a<strong> Narrative consistency that unites strategy and execution.<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Creators as an extension of the brand.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With the right influence, we don&#039;t force the product into customers&#039; routines; we present ourselves in a light and natural way, through influencers who live the lifestyle. <strong>brand concept<\/strong>. That&#039;s why we work with creators who share the aesthetics, habits, and territories of...<strong> Peasant woman<\/strong>, transforming each piece of content into a natural continuation of what the brand represents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By 2025, we will deliver:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>18<\/strong> influencers<\/li>\n\n\n\n<li><strong>21 <\/strong>collaborative content<\/li>\n\n\n\n<li><strong>+8.9 million views<\/strong> in Camponesa<\/li>\n\n\n\n<li><strong>Over 13.8 million views <\/strong>in Professional Peasant<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Here, creators are allies in <strong>construction of affective memory <\/strong>e <strong>cultural relevance<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Narratives that bring people closer to the brand.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">From routine videos to the finishing touches on elaborate dishes, we create stories that are true for those who produce them and inspiring for those who consume them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This combination of<strong> authenticity + aesthetics + context <\/strong>It makes the audience not only see the content, but want to participate in it, saving, commenting, testing recipes and reproducing rituals.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1280\" style=\"aspect-ratio: 720 \/ 1280;\" width=\"720\" controls src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/12\/Felipe-Caputo-1.mp4\"><\/video><figcaption class=\"wp-element-caption\">Partnership with @felipecaputo for @leitecamponesa, by anacouto<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A team that understands digital culture and brand building.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">More than just numbers, we deliver. <strong>direction<\/strong>. More than just posts, we deliver. <strong>territory<\/strong>. More than creators, we deliver. <strong>community<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Camponesa proves that when strategy, creativity, and influence work together, brands win. <strong>culture<\/strong>, <strong>relevance<\/strong> e<strong> result<\/strong>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>Content by: Barbara Gomes<\/strong><\/h6>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Let&#039;s boost your brand&#039;s content and influence?<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/anacouto.com.br\/contatos\/\">Talk to the Anacouto team.<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Aprofunde-se em como unimos criatividade, influ\u00eancia, dados e estrat\u00e9gia no case da marca Camponesa. O marketing de influ\u00eancia saiu do territ\u00f3rio da simples recomenda\u00e7\u00e3o e entrou no campo da constru\u00e7\u00e3o de marca. E quando uma marca entende esse novo cen\u00e1rio e escolhe trabalhar com consist\u00eancia, estrat\u00e9gia e prop\u00f3sito, nasce um ecossistema de conte\u00fado capaz de [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":20873,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-20800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/20800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/comments?post=20800"}],"version-history":[{"count":19,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/20800\/revisions"}],"predecessor-version":[{"id":20879,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/20800\/revisions\/20879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/20873"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=20800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categories?post=20800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=20800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}