{"id":18347,"date":"2024-10-28T16:58:21","date_gmt":"2024-10-28T19:58:21","guid":{"rendered":"https:\/\/anacouto.com.br\/?p=18347"},"modified":"2024-10-28T17:00:01","modified_gmt":"2024-10-28T20:00:01","slug":"branding-e-modelos-de-negocio-a-verdadeira-entrega-do-ifood-para-100-milhoes-de-brasileiros","status":"publish","type":"post","link":"https:\/\/anacouto.com.br\/en\/artigos\/2024\/10\/28\/branding-e-modelos-de-negocio-a-verdadeira-entrega-do-ifood-para-100-milhoes-de-brasileiros\/","title":{"rendered":"Branding and business models: iFood&#039;s true delivery to 100 million Brazilians."},"content":{"rendered":"<p class=\"wp-block-paragraph\">The Brazilian market has witnessed the power of organizations that build iconic branding, which not only revolutionize their sectors and generate billions, but also influence the culture and behavior of society.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The arrival of new technologies, such as artificial intelligence, and the emergence of more complex consumer demands\u2014including humanization, emotional connection, convenience, and good governance and socio-environmental (ESG) practices\u2014have led companies to rethink their business models to generate a positive and lasting impact, adding value to all stakeholders involved. This value, in turn, can only be effectively managed when the organization&#039;s purpose is well defined, guiding its value proposition and market positioning, as in the case of iFood.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#039;s understand the true impact of the delivery giant&#039;s deliveries in Brazil and Latin America? <strong>Fill out the form.<\/strong> to access the full paper and gain valuable insights.<\/p>","protected":false},"excerpt":{"rendered":"<p>O mercado brasileiro tem testemunhado a for\u00e7a de organiza\u00e7\u00f5es que constroem um Branding ic\u00f4nico, que n\u00e3o apenas revolucionam seus setores e movimentam bilh\u00f5es, mas tamb\u00e9m influenciam a cultura e o comportamento da sociedade. A chegada de novas tecnologias, como a intelig\u00eancia artificial, e o surgimento de demandas mais complexas por parte dos consumidores \u2014 incluindo [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,260],"tags":[100,39,58],"class_list":["post-18347","post","type-post","status-publish","format-standard","hentry","category-downloads","category-paper","tag-download","tag-formulario","tag-paper"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/18347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/comments?post=18347"}],"version-history":[{"count":3,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/18347\/revisions"}],"predecessor-version":[{"id":18352,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/18347\/revisions\/18352"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=18347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categories?post=18347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=18347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}