{"id":11171,"date":"2022-07-11T16:27:54","date_gmt":"2022-07-11T19:27:54","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?p=11171"},"modified":"2024-07-03T12:38:42","modified_gmt":"2024-07-03T15:38:42","slug":"branding-brasil","status":"publish","type":"post","link":"https:\/\/anacouto.com.br\/en\/artigos\/2022\/07\/11\/branding-brasil\/","title":{"rendered":"BRANDING BRAZIL \u2013 THE VALUE THAT THE COUNTRY GENERATES"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>How can Brazilian identity be a competitive advantage for organizations? What is the relationship between Brazilians and Brazil and its symbols? What value does the country generate?<\/strong><br><br>After our &quot;Branding Beyond the Tropics&quot; season, where we reflected on the value that Brazil generates, we understand that there is great value in our people, businesses, and brands. Given such an intense context and high expectations for this year, we conducted a groundbreaking study: &quot;Branding Brazil \u2013 the value that the country generates,&quot; using the Valometry methodology, owned by Ana Couto, which measures the value of branding. <br><br>Between June 10 and 30, we listened to 2,500 people across all regions of Brazil, in addition to 5 online communities with 150 participants and social listening, with over 600,000 tweets analyzed.<br><br>And on the day <strong>August 24th, at 7 PM<\/strong>, You are our special guest to watch the launch of the study in a unique live-streamed presentation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Schedule:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>7 PM \u2013 Presentation of the study with Ana Couto.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>8 PM \u2013 Debate with industry guests:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maria Paula Fonseca \u2013 Global Brand Director of Natura<br>Daniel Wakswaser \u2013 VP of Marketing at Ambev<br>Clayton Caetano \u2013 Head of Branding and Design at Ita\u00fa<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fill out the form below and guarantee your participation:<\/strong><br><\/p>\n\n\n\n<div role=\"main\" id=\"alem-dos-tropicos-15ca29058ea6e85e9d6f\"><\/div><script type=\"text\/javascript\" src=\"http:\/\/d335luupugsy2.cloudfront.net\/js\/rdstation-forms\/stable\/rdstation-forms.min.js\"><\/script><script type=\"text\/javascript\"> new RDStationForms('alem-dos-tropicos-15ca29058ea6e85e9d6f', 'UA-114424524-1').createForm();<\/script>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Como a brasilidade pode ser um diferencial competitivo para as organiza\u00e7\u00f5es? Qual a rela\u00e7\u00e3o do brasileiro com o Brasil e seus s\u00edmbolos? Qual o valor que o pa\u00eds gera? Depois da nossa temporada de &#8220;BRanding al\u00e9m dos tr\u00f3picos&#8221;, onde trouxemos reflex\u00f5es sobre o valor que o Brasil gera, entendemos que h\u00e1 muito valor em nossas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-11171","post","type-post","status-publish","format-standard","hentry","category-materias"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/11171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/comments?post=11171"}],"version-history":[{"count":1,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/11171\/revisions"}],"predecessor-version":[{"id":14813,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/11171\/revisions\/14813"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=11171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categories?post=11171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=11171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}