{"id":10488,"date":"2022-02-03T18:52:43","date_gmt":"2022-02-03T21:52:43","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?p=10488"},"modified":"2024-07-03T13:52:22","modified_gmt":"2024-07-03T16:52:22","slug":"naming-e-estrategia","status":"publish","type":"post","link":"https:\/\/anacouto.com.br\/en\/artigos\/2022\/02\/03\/naming-e-estrategia\/","title":{"rendered":"Naming is strategy"},"content":{"rendered":"<h2 class=\"wp-block-heading\" style=\"font-size:18px\">Words have proven their value many times throughout history. When we talk about the construction of M<em>In a world full of noise, brand recognition, attracting audiences, and driving sales are key factors in a successful business.<\/em>.&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The creative art of naming things isn&#039;t as simple as it seems. How many times have you found yourself in front of a blank sheet of paper, thinking about a new project, product, or even a brand? In our journey, with experts in Branding and Naming, we&#039;ve explored some possibilities for building brand names, for example: <strong>descriptive (as in the case of Apple), suggestive (Amazon) or abstract (H\u00e4agen Dazs).<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From this, <strong>Organizations can understand the name as the starting point for a brand purpose, or a unique logo and design style.<\/strong> The name offers diverse possibilities and can be helpful in both visual and verbal contexts, especially if well-behaved and aligned with the strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&#039;s no right or wrong way to come up with name ideas. However, there are processes and tools that help us be more strategic. After all, names can&#039;t be based on guesswork or inspiration, but rather on strategic work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal should be to generate the maximum number of ideas to break patterns, create surprising ideas, and build new concepts and meanings. That&#039;s what good naming can do for your brand and organizational culture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the main approaches to naming, most experts agree on a general process, which involves generating ideas, filtering, analyzing words, and thus presenting the best choices for the client and colleagues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the steps involved, there are different types of processes for generating names. It generally begins once we fully understand the brand, and from there, a naming plan is developed. <strong>Once all the points regarding what is expected of a naming concept are understood, the generation of ideas and creative construction becomes much simpler.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;The creation of names can be conducted by individual namers, in a group setting, or some combination of both. Ideally, multiple name ideas can and should be present during name generation to maximize exploration and diversity of ideas; however, narrowing down the options is part of the creative and decision-making process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What gives us the confidence to create good naming rights is always prioritizing diagnosis, understanding the client, culture, and brand, paying close attention to information.&nbsp;<\/strong> ...and the meticulous process required to construct words in order to convey a message, after all, names are a brand&#039;s first impression.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><br><br><br><\/p>","protected":false},"excerpt":{"rendered":"<p>Words have proven their value many times throughout history. When we talk about building brands, attracting audiences, and driving sales in a noisy world, the name is the most important characteristic in a business system. <\/p>","protected":false},"author":2,"featured_media":10491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-10488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/10488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/comments?post=10488"}],"version-history":[{"count":1,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/10488\/revisions"}],"predecessor-version":[{"id":14818,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/10488\/revisions\/14818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/10491"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=10488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categories?post=10488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=10488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}