{"id":10398,"date":"2021-12-17T13:45:34","date_gmt":"2021-12-17T16:45:34","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?p=10398"},"modified":"2024-07-03T13:57:27","modified_gmt":"2024-07-03T16:57:27","slug":"branding-na-cadeira-do-ceo","status":"publish","type":"post","link":"https:\/\/anacouto.com.br\/en\/artigos\/2021\/12\/17\/branding-na-cadeira-do-ceo\/","title":{"rendered":"BRANDING IN THE CEO&#039;S CHAIR"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Are you ready to dive into the paper?&nbsp;<strong>The Challenges of Branding in the CEO&#039;s Chair<\/strong>?<br>We received Teresa Vernaglia (BRK), Tabajara Bertelli (Ultragaz), Eduardo Alvarenga (Eletromidia), and Luis Guimar\u00e3es (Cosan). From these conversations, we drew... <strong>ten lessons<\/strong> which we shared in the paper, available for download below.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What you will find in our paper&nbsp;<strong>The Challenges of Branding in the CEO&#039;s Chair<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Valuable insights into the history of iconic brands.<\/li>\n\n\n\n<li>The branding strategies that propelled organizations to the top.<\/li>\n\n\n\n<li>Practical tips to incorporate into your own work.<\/li>\n\n\n\n<li>A special look at the CEO&#039;s chair and its symbolism.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Fill out the form below to download.&nbsp;<strong>the paper&nbsp;<\/strong>right now:<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Download the paper with insights on the challenges of branding in the CEO role.<\/p>","protected":false},"author":2,"featured_media":10338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,117],"tags":[],"class_list":["post-10398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-downloads","category-tip-insights"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/10398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/comments?post=10398"}],"version-history":[{"count":1,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/10398\/revisions"}],"predecessor-version":[{"id":14820,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/posts\/10398\/revisions\/14820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/10338"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=10398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categories?post=10398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=10398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}