{"id":20528,"date":"2025-11-25T18:21:39","date_gmt":"2025-11-25T21:21:39","guid":{"rendered":"https:\/\/anacouto.com.br\/?page_id=20528"},"modified":"2025-12-01T16:05:21","modified_gmt":"2025-12-01T19:05:21","slug":"paper-comunicacao-como-expansao-da-estrategia-de-happyeggs","status":"publish","type":"page","link":"https:\/\/anacouto.com.br\/en\/artigos\/paper-comunicacao-como-expansao-da-estrategia-de-happyeggs\/","title":{"rendered":"PAPER \u2014  Happy Eggs\u00ae"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"20528\" class=\"elementor elementor-20528\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9321875 e-flex e-con-boxed e-con e-parent\" data-id=\"9321875\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0bbd761 e-con-full e-flex e-con e-child\" data-id=\"0bbd761\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bbaf7b e-con-full e-flex e-con e-child\" data-id=\"8bbaf7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87f693c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"87f693c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" data-name=\"Layer 1\" viewbox=\"0 0 890.02 150.85\"><defs><style>      .cls-1 {        fill: #000;        stroke-width: 0px;      }    <\/style><\/defs><path class=\"cls-1\" d=\"M834.72,46.57c-16.21,0-23.71,13.3-23.71,40.69s8.11,40.5,23.71,40.5c16.41,0,23.91-13.3,23.91-40.5s-7.5-40.69-23.91-40.69M834.11,150.85c-38.9,0-54.51-28.75-54.51-63,0-37.95,16.62-64.37,56.53-64.37s53.89,29.93,53.89,62.6c0,38.35-16.21,64.77-55.92,64.77h.01ZM760.97,126.78c4.05,0,9.92-.59,12.56-1.56v23.29c-4.66,1.38-13.77,2.35-20.86,2.35-21.88,0-38.7-9.2-38.7-39.72V7.83l30.39-7.83v25.83h32.43l-4.06,24.45h-28.37v60.26c0,11.74,6.07,16.24,16.62,16.24h0ZM693.49,25.83v122.67h-29.98v-26.8h-.61c-4.46,15.07-17.42,29.15-34.03,29.15-24.11,0-35.46-13.88-35.46-40.69V25.83h30.39v77.67c0,14.08,4.05,24.27,19.04,24.27s20.26-13.5,20.26-27.79V25.83h30.39ZM522.3,46.56c-16.21,0-23.71,13.3-23.71,40.69s8.11,40.5,23.71,40.5c16.41,0,23.91-13.3,23.91-40.5s-7.5-40.69-23.91-40.69M521.69,150.84c-38.9,0-54.5-28.76-54.5-63,0-37.96,16.62-64.37,56.53-64.37s53.89,29.93,53.89,62.6c0,38.35-16.21,64.76-55.92,64.76h0ZM381.7,86.86c0,26.02,8.92,41.28,24.72,41.28,14.38,0,19.45-10.95,19.45-25.63h28.77c0,31.89-18.44,48.32-48.01,48.32-36.07,0-56.32-22.1-56.32-63.98,0-32.28,15.6-63.39,56.32-63.39,29.98,0,48.01,17.8,48.01,47.73h-28.77c0-12.52-4.46-24.84-19.86-24.84-19.85,0-24.31,21.91-24.31,40.5M266.62,113.28c0,9,6.07,15.26,16.42,15.26,13.78,0,22.08-10.76,22.08-29.93v-9.39l-19.46,4.5c-12.36,2.93-19.04,9.78-19.04,19.56h0ZM335.1,148.49h-29.39v-26.81h-.61c-3.65,18.39-16.21,29.15-32.81,29.15-24.11,0-36.06-16.63-36.06-35.6,0-30.9,31.2-39.14,68.88-45.4v-4.88c0-12.72-5.87-18.98-17.83-18.98-12.97,0-19.45,6.85-19.45,19.57h-28.37c0-26.61,16.42-42.07,48.42-42.07,34.65,0,47.21,17.99,47.21,42.85v82.17h.01ZM221.24,148.49h-30.39v-78.26c0-10.36-1.82-23.86-17.83-23.86-14.38,0-23.5,10.76-23.5,28.76v73.37h-30.39V25.83h29.98v27.39h.61c4.25-17.21,18.64-29.74,38.09-29.74,23.5,0,33.43,18.19,33.43,39.32v85.69h0ZM30.39,113.28c0,9,6.07,15.26,16.41,15.26,13.77,0,22.08-10.76,22.08-29.93v-9.39l-19.45,4.5c-12.36,2.93-19.04,9.78-19.04,19.56h0ZM98.87,148.5h-29.37v-26.8h-.61c-3.65,18.39-16.21,29.15-32.81,29.15C11.96,150.84,0,134.2,0,115.24c0-30.9,31.2-39.13,68.89-45.39v-4.88c0-12.72-5.87-18.98-17.83-18.98-12.97,0-19.45,6.85-19.45,19.57H3.24c0-26.61,16.41-42.07,48.42-42.07,34.64,0,47.21,18,47.21,42.85v82.17h0Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c6d06 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"33c6d06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De marca a movimento: a comunica\u00e7\u00e3o como expans\u00e3o da estrat\u00e9gia de Happy Eggs\u00ae<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35dff97 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"35dff97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descubra os bastidores da metodologia integrada que impulsionou uma commodity a se tornar refer\u00eancia no mercado.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8da68c2 elementor-widget elementor-widget-button\" data-id=\"8da68c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#paper-happyeggs-330e717d3ae0f00ccd64\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Baixar o Paper<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a42602e e-con-full e-flex e-con e-child\" data-id=\"a42602e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b422b6d elementor-widget elementor-widget-image\" data-id=\"b422b6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"896\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/galinha-site2-e1764129964596-768x896.png\" class=\"attachment-medium_large size-medium_large wp-image-20535\" alt=\"\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/galinha-site2-e1764129964596-768x896.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/galinha-site2-e1764129964596-257x300.png 257w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/galinha-site2-e1764129964596-878x1024.png 878w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/galinha-site2-e1764129964596-10x12.png 10w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/galinha-site2-e1764129964596.png 1160w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-543e99c e-flex e-con-boxed e-con e-parent\" data-id=\"543e99c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a1896ff e-con-full e-flex e-con e-child\" data-id=\"a1896ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a7cd074 e-con-full e-flex e-con e-child\" data-id=\"a7cd074\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0be7631 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0be7631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que fez uma marca de ovos virar fen\u00f4meno de comunica\u00e7\u00e3o? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7f88c6 e-con-full e-flex e-con e-child\" data-id=\"b7f88c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c97ae90 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c97ae90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quando branding deixa de ser apenas uma quest\u00e3o de forma e passa a ser sobre movimento.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7ac0c1 e-con-full e-flex e-con e-child\" data-id=\"c7ac0c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4568a90 elementor-widget elementor-widget-button\" data-id=\"4568a90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#paper-happyeggs-330e717d3ae0f00ccd64\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Quero garantir meu acesso<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a2f9d0 e-flex e-con-boxed e-con e-parent\" data-id=\"8a2f9d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fc5c3aa e-con-full e-flex e-con e-child\" data-id=\"fc5c3aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3952c58 e-con-full e-flex e-con e-child\" data-id=\"3952c58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c9cdd4 elementor-widget elementor-widget-heading\" data-id=\"3c9cdd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que voc\u00ea encontrar\u00e1 neste Paper: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b55fe7 e-con-full e-flex e-con e-child\" data-id=\"1b55fe7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5c1c8ac e-con-full e-flex e-con e-child\" data-id=\"5c1c8ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cece248 e-con-full e-flex e-con e-child\" data-id=\"cece248\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6f1035 elementor-widget elementor-widget-heading\" data-id=\"c6f1035\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrat\u00e9gia integrada:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f216aff elementor-widget elementor-widget-text-editor\" data-id=\"f216aff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"NormalTextRun SCXW258800923 BCX0\">c<\/span><span class=\"NormalTextRun SCXW258800923 BCX0\">omo a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258800923 BCX0\">anac<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258800923 BCX0\">outo<\/span><span class=\"NormalTextRun SCXW258800923 BCX0\"> criou um ecossistema de comunica\u00e7\u00e3o que uniu branding, m\u00eddia e conte\u00fado, e os resultados alcan\u00e7ados com essa integra\u00e7\u00e3o.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bae75ec e-con-full e-flex e-con e-child\" data-id=\"bae75ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f71027d elementor-widget elementor-widget-heading\" data-id=\"f71027d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Medi\u00e7\u00e3o de performance:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf899f0 elementor-widget elementor-widget-text-editor\" data-id=\"cf899f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"NormalTextRun SCXW255233783 BCX0\">o<\/span><span class=\"NormalTextRun SCXW255233783 BCX0\"> uso da metodologia <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW255233783 BCX0\">Valometry<\/span><span class=\"NormalTextRun SCXW255233783 BCX0\">\u00ae para mensurar <\/span><span class=\"NormalTextRun SCXW255233783 BCX0\">as<\/span><span class=\"NormalTextRun SCXW255233783 BCX0\"> campanhas, garantindo que cada a\u00e7\u00e3o de comunica\u00e7\u00e3o fosse estrategicamente direcionada.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a26a85 e-con-full e-flex e-con e-child\" data-id=\"0a26a85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-014b52b e-con-full e-flex e-con e-child\" data-id=\"014b52b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3235cb elementor-widget elementor-widget-heading\" data-id=\"b3235cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impacto real:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b220620 elementor-widget elementor-widget-text-editor\" data-id=\"b220620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"NormalTextRun SCXW60295762 BCX0\">c<\/span><span class=\"NormalTextRun SCXW60295762 BCX0\">omo campanhas bem executadas, como o case <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60295762 BCX0\">Happy<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60295762 BCX0\">Eggs<\/span><span class=\"NormalTextRun SCXW60295762 BCX0\">\u00ae, n\u00e3o s\u00f3 aumentam a visibilidade da marca, mas <\/span><span class=\"NormalTextRun SCXW60295762 BCX0\">tamb\u00e9m podem gerar<\/span> <span class=\"NormalTextRun SCXW60295762 BCX0\">aumento de vendas e lideran\u00e7a de mercado.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-619e0df e-con-full e-flex e-con e-child\" data-id=\"619e0df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c2be62 elementor-widget elementor-widget-heading\" data-id=\"5c2be62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Execu\u00e7\u00e3o completa:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7ea04 elementor-widget elementor-widget-text-editor\" data-id=\"1d7ea04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"NormalTextRun SCXW100120982 BCX0\">a<\/span><span class=\"NormalTextRun SCXW100120982 BCX0\"> import\u00e2ncia da<\/span> <span class=\"NormalTextRun SCXW100120982 BCX0\">gest\u00e3o de valor <\/span><span class=\"NormalTextRun SCXW100120982 BCX0\">al\u00e9m do <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100120982 BCX0\">awareness<\/span><span class=\"NormalTextRun SCXW100120982 BCX0\">,<\/span> <span class=\"NormalTextRun SCXW100120982 BCX0\">conectando <\/span><span class=\"NormalTextRun SCXW100120982 BCX0\">estrat\u00e9gia de marca <\/span><span class=\"NormalTextRun SCXW100120982 BCX0\">\u00e0 produ\u00e7\u00e3o d<\/span><span class=\"NormalTextRun SCXW100120982 BCX0\">e<\/span> <span class=\"NormalTextRun SCXW100120982 BCX0\">filme<\/span><span class=\"NormalTextRun SCXW100120982 BCX0\">s publicit\u00e1rios<\/span><span class=\"NormalTextRun SCXW100120982 BCX0\">, OOH, redes sociais, ponto de venda <\/span><span class=\"NormalTextRun SCXW100120982 BCX0\">e m\u00eddia de alto impacto<\/span><span class=\"NormalTextRun SCXW100120982 BCX0\">.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c21f129 e-con-full e-flex e-con e-child\" data-id=\"c21f129\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e505b8a elementor-widget elementor-widget-image\" data-id=\"e505b8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"643\" height=\"566\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/ovontade.png\" class=\"attachment-large size-large wp-image-20562\" alt=\"\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/ovontade.png 643w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/ovontade-300x264.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/ovontade-14x12.png 14w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f567ad5 e-con-full e-flex e-con e-child\" data-id=\"f567ad5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10413af elementor-widget elementor-widget-button\" data-id=\"10413af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#paper-happyeggs-330e717d3ae0f00ccd64\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Quero garantir meu acesso<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74a615d e-flex e-con-boxed e-con e-parent\" data-id=\"74a615d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-84ad118 e-con-full e-flex e-con e-child\" data-id=\"84ad118\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dd03b30 e-con-full e-flex e-con e-child\" data-id=\"dd03b30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f3b76b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9f3b76b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quando estrat\u00e9gia encontra execu\u00e7\u00e3o, resultados aparecem.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd55e48 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"cd55e48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">E foi isso que levou Happy Eggs\u00ae &amp; anacouto ao Effie Awards 2025 com vendas recorde, impacto nacional e presen\u00e7a espont\u00e2nea.\n<p>\n<p>Baixe agora o paper e inspire-se.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d2ab89 e-con-full e-flex e-con e-child\" data-id=\"3d2ab89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1954ddb elementor-widget elementor-widget-html\" data-id=\"1954ddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div role=\"main\" id=\"paper-happyeggs-330e717d3ae0f00ccd64\"><\/div><script type=\"text\/javascript\" src=\"https:\/\/d335luupugsy2.cloudfront.net\/js\/rdstation-forms\/stable\/rdstation-forms.min.js\"><\/script><script type=\"text\/javascript\"> new 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data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a08289 e-con-full e-flex e-con e-child\" data-id=\"7a08289\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9deb01e e-con-full e-flex e-con e-child\" data-id=\"9deb01e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea49d2f i-corrodape elementor-widget elementor-widget-text-editor\" data-id=\"ea49d2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>S\u00e3o Paulo<\/strong><br \/>R. 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Baixar o Paper O que fez uma marca de ovos virar fen\u00f4meno de comunica\u00e7\u00e3o? Quando branding deixa de ser apenas uma quest\u00e3o de forma e passa [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"parent":1405,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-20528","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/pages\/20528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/comments?post=20528"}],"version-history":[{"count":29,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/pages\/20528\/revisions"}],"predecessor-version":[{"id":20620,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/pages\/20528\/revisions\/20620"}],"up":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/pages\/1405"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=20528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}