{"id":9080,"date":"2021-03-04T16:46:21","date_gmt":"2021-03-04T19:46:21","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=9080"},"modified":"2024-09-26T14:23:21","modified_gmt":"2024-09-26T17:23:21","slug":"eletromidia","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/eletromidia\/","title":{"rendered":"ELETROMIDIA"},"content":{"rendered":"<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-2-1024x575.png\" alt=\"\" class=\"wp-image-15609\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-2-1024x575.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-2-1536x863.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-2-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-2.png 2002w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Uma marca OOH que conversa com todos os p\u00fablicos da mesma forma.<\/p>\n\n\n\n<p>Ao longo do diagn\u00f3stico, percebemos qu\u00e3o admiradas eram as marcas e como havia potencial e vontade de fazer diferente.<\/p>\n\n\n\n<p>Todo o processo foi conduzido de forma cocriativa, com o time executivo da nova Eletromidia. M\u00e3o na massa. Todos na mesma sala do Zoom (projeto 100% digital, do come\u00e7o ao fim), evoluindo o trabalho juntos.<\/p>\n\n\n\n<p>Mais do que uma nova marca, unimos o que cada uma tinha de melhor, emergindo suas for\u00e7as e potencializando seus talentos. Era preciso juntar a ambi\u00e7\u00e3o e ousadia de um lado, com a empatia e o forte relacionamento de outro. E tudo isso de um jeito que colocou a Eletromidia em um novo patamar, trazendo um jeito novo de fazer e colocando a marca em seu habitat natural: as ruas das cidades, com seus ativos.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-3-1024x575.png\" alt=\"\" class=\"wp-image-15610\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-3-1024x575.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-3-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-3-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-3-1536x863.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-3-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-3.png 2002w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Com a proposta de valor e posicionamento que potencializava a presen\u00e7a nas ruas, o conceito visual n\u00e3o poderia ser diferente.<\/p>\n\n\n\n<p>Um s\u00edmbolo inspirado em mapas e caracter\u00edsticas das ruas, trazendo o lado pulsante e descolado de estar nas ruas.<\/p>\n\n\n\n<p>Al\u00e9m disso, trouxemos grafismos e cores que remetem diretamente a \u00edcones urbanos, como a faixa de pedestres e os sem\u00e1foros.<\/p>\n\n\n\n<p>O s\u00edmbolo que se constr\u00f3i foi criado para ser usado desde os ativos das marcas at\u00e9 artigos de lifestyle, como roupas e acess\u00f3rios.<\/p>\n\n\n\n<p>Todo o trabalho estrat\u00e9gico e criativo foi pensado para consolidar a ELetromidia como marca que est\u00e1, de fato, pensando diferente, com potencial de ser ainda mais relevante nas jornadas das pessoas, gerando conversas e conex\u00f5es com elas e com marcas tamb\u00e9m.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-5-1024x576.png\" alt=\"\" class=\"wp-image-15612\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-5-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-5-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-5-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-5-1536x865.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-5-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-5.png 2020w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-7-1024x575.png\" alt=\"\" class=\"wp-image-15614\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-7-1024x575.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-7-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-7-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-7-1536x863.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-7-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-7.png 2002w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-9-1024x575.png\" alt=\"\" class=\"wp-image-15616\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-9-1024x575.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-9-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-9-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-9-1536x863.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-9-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-9.png 2002w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-11-1024x575.png\" alt=\"\" class=\"wp-image-15618\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-11-1024x575.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-11-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-11-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-11-1536x863.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-11-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-11.png 2002w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/03\/image-13-1024x575.png\" alt=\"\" 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