{"id":8984,"date":"2021-04-29T15:35:40","date_gmt":"2021-04-29T18:35:40","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=8984"},"modified":"2024-09-26T14:20:29","modified_gmt":"2024-09-26T17:20:29","slug":"uol","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/uol\/","title":{"rendered":"UOL"},"content":{"rendered":"<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/542773929?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-1.png\" alt=\"\" class=\"wp-image-15590\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-1.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-1-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full remove-bottom-space\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-2.png\" alt=\"\" class=\"wp-image-15591\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-2.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-2-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Para evoluir o posicionamento de UOL, o ponto de partida foi valorizar sua origem e o papel que a marca desempenha diariamente na vida de milh\u00f5es de pessoas. Assumimos, ent\u00e3o, como prop\u00f3sito&nbsp;<strong>\u201cConectar cada brasileiro ao seu universo, informando, entretendo e facilitando a vida de cada um\u201d<\/strong>.<\/p>\n\n\n\n<p>Organizamos seu portf\u00f3lio de produtos e marcas para espelhar esta l\u00f3gica e evidenciar a amplitude do neg\u00f3cio. Desenvolvemos arquitetura para garantir que todas as marcas de conte\u00fado e servi\u00e7os digitais tenham algum n\u00edvel de sinergia e aportem valor para a marca-m\u00e3e ao mesmo tempo com elasticidade necess\u00e1ria para atuar em suas respectivas \u00e1reas.<\/p>\n\n\n\n<p>Diante de concorrentes globais, UOL passa a se diferenciar das demais plataformas de conte\u00fado e servi\u00e7os digitais por conhecer e representar t\u00e3o bem o brasileiro na internet, com todas as suas peculiaridades.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/542773831?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full remove-bottom-space\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-3.png\" alt=\"\" class=\"wp-image-15592\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-3.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-3-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-3-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-3-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-3-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-3-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-4.png\" alt=\"\" class=\"wp-image-15593\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-4.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-4-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-4-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-4-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-4-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-4-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-5.png\" alt=\"\" class=\"wp-image-15594\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-5.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-5-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-5-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-5-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-5-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-5-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-6.png\" alt=\"\" class=\"wp-image-15595\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-6.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-6-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-6-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-6-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-6-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-6-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-7.png\" alt=\"\" class=\"wp-image-15596\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-7.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-7-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-7-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-7-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-7-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-7-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A revitaliza\u00e7\u00e3o da marca e seu universo visual precisava dar conta de quatro premissas:<\/p>\n\n\n\n<p>\u2022 Preservar seu reconhecimento;<br>\u2022 Melhorar sua performance nos pontos de contato, sobretudo os digitais;<br>\u2022 Ter sistema visual mais flex\u00edvel que comporte sua amplitude de atua\u00e7\u00e3o e portf\u00f3lio e<br>\u2022 Transmitir mais personalidade, rejuvenescendo sua imagem.<\/p>\n\n\n\n<p>A partir disto, em cocria\u00e7\u00e3o com os times de marketing e design do UOL, evolu\u00edmos e simplificamos o s\u00edmbolo, que representa o universo online da marca (de conte\u00fado e servi\u00e7os digitais), preservando os matizes originais de amarelo, laranja e vermelho e acrescentando mais vibra\u00e7\u00e3o. Al\u00e9m disso, suprimimos os contornos pretos que criavam ru\u00eddo e prejudicavam a performance. No logotipo, trouxemos mais personalidade com as letras em caixa baixa e conectadas. Destaque para a circularidade da letra \u201cO\u201d, que interage com a marca e pode at\u00e9 trazer imagens.<\/p>\n\n\n\n<p>Para refor\u00e7ar o universo online, a marca e o universo visual e verbal comportam diversos conte\u00fados, interagem com contextos, expressam assuntos distintos. Valorizamos o projeto da tipografia propriet\u00e1ria do UOL e as imagens e universo verbal refor\u00e7am sua credibilidade, ao mesmo tempo em que evidenciam que UOL se orgulha de ser uma marca brasileir\u00edssima.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/542773997?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-8.png\" alt=\"\" class=\"wp-image-15597\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-8.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-8-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-8-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-8-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-8-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-8-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-9.png\" alt=\"\" class=\"wp-image-15598\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-9.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-9-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-9-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-9-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-9-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-9-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-10.png\" alt=\"\" class=\"wp-image-15599\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-10.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-10-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-10-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-10-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-10-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-10-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-11.png\" alt=\"\" class=\"wp-image-15600\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-11.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-11-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-11-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-11-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-11-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-11-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-12.png\" alt=\"\" class=\"wp-image-15601\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-12.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-12-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-12-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-12-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-12-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/04\/image-12-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/542878134?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[11,12,17,22],"class_list":["post-8984","cases","type-cases","status-publish","has-post-thumbnail","hentry","categorias_de_cases-comunicacao","categorias_de_cases-criacao","categorias_de_cases-estrategia","categorias_de_cases-marca"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/8984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":6,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/8984\/revisions"}],"predecessor-version":[{"id":15961,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/8984\/revisions\/15961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/9042"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=8984"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=8984"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=8984"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=8984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}