{"id":8613,"date":"2021-01-25T13:42:45","date_gmt":"2021-01-25T15:42:45","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=8613"},"modified":"2024-09-26T14:29:16","modified_gmt":"2024-09-26T17:29:16","slug":"daus","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/daus\/","title":{"rendered":"DAUS"},"content":{"rendered":"<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-1-1024x573.png\" alt=\"\" class=\"wp-image-15731\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-1-1024x573.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-1-300x168.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-1-768x430.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-1-1536x860.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-1-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-1.png 1980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>A ind\u00fastria de alimentos est\u00e1 em constante transforma\u00e7\u00e3o.<\/strong>&nbsp;E os consumidores com novos h\u00e1bitos alimentares cada vez mais exigem novas solu\u00e7\u00f5es.<\/p>\n\n\n\n<p>Desafios que s\u00e3o parte do dia a dia da Ourolac e que revelam seu&nbsp;<strong>DNA inovador<\/strong>. Um diferencial reconhecido por todos os seus p\u00fablicos. Um ponto de partida para o aprofundamento estrat\u00e9gico e diretrizes para o novo nome, Marca e posicionamento.<\/p>\n\n\n\n<p>O trabalho, feito em colabora\u00e7\u00e3o entre cliente e ag\u00eancia, contou com todo o time executivo da Ourolac, mais de 40 entrevistas e 8 Sprints virtuais.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-2-1024x576.png\" alt=\"\" class=\"wp-image-15732\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-2-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Inspirado em um dos seus maiores valores, \u201cCremos em Deus\u201d, e valorizando sua hist\u00f3ria com elemento do ouro (Au) no novo nome,&nbsp;<strong>Ourolac se torna Daus<\/strong>&nbsp;\u2013 uma Marca de solu\u00e7\u00f5es e ingredientes para alimenta\u00e7\u00e3o e nutri\u00e7\u00e3o.<\/p>\n\n\n\n<p>O logotipo, inspirado nos r\u00f3tulos de produtos, transmite for\u00e7a e seguran\u00e7a. Junto com um novo posicionamento, \u201calimentamos novas solu\u00e7\u00f5es\u201d, refor\u00e7amos a coragem da Daus para inovar a partir de necessidades, comportamentos e tend\u00eancias do setor.<\/p>\n\n\n\n<p>Para isso, a Daus conta com duas Unidades de Neg\u00f3cios: Ingredients &amp; Food Solutions e Health Science.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-4-1024x576.png\" alt=\"\" class=\"wp-image-15734\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-4-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-4-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-4-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-4-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-4-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-4.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">IMPLEMENTA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A Daus necessitava lan\u00e7ar a sua nova Marca e seu posicionamento no mercado.<\/p>\n\n\n\n<p>Nosso ponto de partida:&nbsp;<strong>a ind\u00fastria da alimenta\u00e7\u00e3o pede inova\u00e7\u00e3o<\/strong>. Um desafio que inspira a Daus a buscar evolu\u00e7\u00e3o, desenvolvendo novas ideias e solu\u00e7\u00f5es para mudan\u00e7a do mundo. Com o conceito&nbsp;<strong>\u201cO desafio nos alimenta\u201d<\/strong>, a Daus se apresentou para o mercado e fez um convite para colaboradores, parceiros e clientes: qual \u00e9 o seu pr\u00f3ximo desafio?<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-6-1024x576.png\" alt=\"\" class=\"wp-image-15736\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-6-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-6-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-6-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-6-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-6-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-6.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-7-1024x576.png\" alt=\"\" class=\"wp-image-15737\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-7-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-7-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-7-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-7-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-7-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-7.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-9-1024x576.png\" alt=\"\" class=\"wp-image-15739\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-9-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-9-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-9-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-9-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-9-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/01\/image-9.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[11,22,30],"class_list":["post-8613","cases","type-cases","status-publish","has-post-thumbnail","hentry","categorias_de_cases-comunicacao","categorias_de_cases-marca","categorias_de_cases-universo-visual-e-verbal"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/8613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":5,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/8613\/revisions"}],"predecessor-version":[{"id":15992,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/8613\/revisions\/15992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/8668"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=8613"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=8613"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=8613"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=8613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}