{"id":8613,"date":"2021-01-25T13:42:45","date_gmt":"2021-01-25T15:42:45","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&p=8613"},"modified":"2024-09-26T14:29:16","modified_gmt":"2024-09-26T17:29:16","slug":"daus","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/daus\/","title":{"rendered":"DAUS"},"content":{"rendered":"
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STRATEGY<\/h3>\n<\/div>\n\n\n\n
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The food industry is constantly changing.<\/strong> And consumers with new eating habits are increasingly demanding new solutions.<\/p>\n\n\n\n

Challenges that are part of Ourolac's daily life and that reveal its... Innovative DNA<\/strong>. A distinguishing feature recognized by all its audiences. A starting point for strategic deepening and guidelines for the new name, brand, and positioning.<\/p>\n\n\n\n

The project, a collaboration between the client and the agency, involved the entire Ourolac executive team, over 40 interviews, and 8 virtual sprints.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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CREATION<\/h3>\n<\/div>\n\n\n\n
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Inspired by one of its greatest values, "We believe in God," and honoring its history with the element of gold (Au) in the new name, Ourolac becomes Daus<\/strong> \u2013 a brand of solutions and ingredients for food and nutrition.<\/p>\n\n\n\n

The logo, inspired by product labels, conveys strength and security. Along with a new positioning, "we fuel new solutions," we reinforce Daus's courage to innovate based on industry needs, behaviors, and trends.<\/p>\n\n\n\n

To achieve this, Daus has two Business Units: Ingredients & Food Solutions and Health Science.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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IMPLEMENTATION<\/h3>\n<\/div>\n\n\n\n
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Daus needed to launch its new brand and establish its market positioning.<\/p>\n\n\n\n

Our starting point: The food industry demands innovation.<\/strong>. A challenge that inspires Daus to seek evolution, developing new ideas and solutions to change the world. With the concept \u201c"Challenges fuel us"\u201d<\/strong>, Daus introduced itself to the market and extended an invitation to employees, partners, and clients: what is your next challenge?<\/p>\n<\/div>\n<\/div>\n\n\n\n

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