{"id":8442,"date":"2020-11-04T15:24:11","date_gmt":"2020-11-04T17:24:11","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=8442"},"modified":"2024-09-26T14:36:32","modified_gmt":"2024-09-26T17:36:32","slug":"pravaler","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/pravaler\/","title":{"rendered":"PRAVALER"},"content":{"rendered":"<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-1024x576.png\" alt=\"\" class=\"wp-image-15915\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image.png 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Para o Pravaler expandir todo o seu potencial, era importante escutarmos todos os envolvidos e beneficiados no processo, sejam eles estudantes, pais ou institui\u00e7\u00f5es de ensino. Entendemos que o v\u00ednculo de quem fecha com o Pravaler vai muito al\u00e9m de rela\u00e7\u00e3o transacional, \u00e9 uma experi\u00eancia transformadora. Olhamos toda a jornada dos clientes, desde a contrata\u00e7\u00e3o \u00e0 recompra, atentos a esses momentos de Marca.<\/p>\n\n\n\n<p>Uma Marca transformadora, vers\u00e1til, colaboradora e marcante, que sabe qual \u00e9 o seu papel, pois entende as necessidades de seus clientes e molda suas solu\u00e7\u00f5es de acordo com elas. Uma ambi\u00e7\u00e3o compartilhada por todos no Pravaler, de ir al\u00e9m de cr\u00e9dito universit\u00e1rio, se tornando uma plataforma digital de solu\u00e7\u00f5es<br>financeiras para educa\u00e7\u00e3o.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-1-1024x576.png\" alt=\"\" class=\"wp-image-15916\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-1-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-2-1024x576.png\" alt=\"\" class=\"wp-image-15917\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-2-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-3-1024x512.png\" alt=\"\" class=\"wp-image-15918\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-3-1024x512.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-3-300x150.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-3-768x384.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-3-1536x768.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-3-2048x1024.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-3-18x9.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-4-1024x576.png\" alt=\"\" class=\"wp-image-15919\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-4-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-4-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-4-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-4-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-4-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-4.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Uma Marca que se apoiava em c\u00f3digos antigos, falando mais de robustez do que agilidade e adapta\u00e7\u00e3o. O capelo, um s\u00edmbolo da forma\u00e7\u00e3o acad\u00eamica, deixava a Marca mais associada a empresas de formatura do que a uma fintech.<\/p>\n\n\n\n<p>A partir da necessidade de torn\u00e1-la mais contempor\u00e2nea, alinhado ao novo mercado que est\u00e1 construindo, pudemos criar uma Marca que se destaca no mundo digital e tamb\u00e9m no anal\u00f3gico, com uma linguagem energ\u00e9tica e ascendente, associando-a \u00e0 ponte para a realiza\u00e7\u00e3o.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-5-1024x576.png\" alt=\"\" class=\"wp-image-15920\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-5-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-5-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-5-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-5-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-5-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-5.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-6-1024x576.png\" alt=\"\" class=\"wp-image-15921\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-6-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-6-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-6-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-6-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-6-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-6.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-7-1024x512.png\" alt=\"\" class=\"wp-image-15922\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-7-1024x512.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-7-300x150.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-7-768x384.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-7-1536x768.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-7-2048x1024.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-7-18x9.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-8-1024x576.png\" alt=\"\" class=\"wp-image-15923\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-8-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-8-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-8-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-8-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-8-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-8.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-9-1024x512.png\" alt=\"\" class=\"wp-image-15924\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-9-1024x512.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-9-300x150.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-9-768x384.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-9-1536x768.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-9-2048x1024.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/11\/image-9-18x9.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[11,17,22],"class_list":["post-8442","cases","type-cases","status-publish","has-post-thumbnail","hentry","categorias_de_cases-comunicacao","categorias_de_cases-estrategia","categorias_de_cases-marca"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/8442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":2,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/8442\/revisions"}],"predecessor-version":[{"id":15925,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/8442\/revisions\/15925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/8430"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=8442"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=8442"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=8442"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=8442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}