{"id":839,"date":"2023-09-15T11:37:30","date_gmt":"2023-09-15T14:37:30","guid":{"rendered":"http:\/\/anacouto.com.br\/?post_type=cases&#038;p=839"},"modified":"2024-09-26T10:24:05","modified_gmt":"2024-09-26T13:24:05","slug":"brastemp","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/brastemp\/","title":{"rendered":"Brastemp"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-02-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1966\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-02-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-02-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-02-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-02-scaled-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-02-scaled-1-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-03-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1967\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-03-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-03-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-03-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-03-scaled-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-03-scaled-1-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/963182916?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-05-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1968\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-05-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-05-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-05-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-05-scaled-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-05-scaled-1-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-06-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1970\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-06-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-06-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-06-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-06-scaled-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-06-scaled-1-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/963182969?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">Estrat\u00e9gia<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Ap\u00f3s profunda investiga\u00e7\u00e3o, entendemos que Brastemp \u00e9 a marca que muda. Com grandes lan\u00e7amentos de produto, trouxe inova\u00e7\u00f5es que fizeram hist\u00f3ria e que realmente transformaram a vida: a primeira geladeira com aproveitamento de espa\u00e7o na porta, a primeira lava-lou\u00e7as do mercado brasileiro, a primeira frost free, a primeira geladeira com tr\u00eas compartimentos.&nbsp;<\/p>\n\n\n\n<p>Mais do que colocar tecnologia de ponta em tudo o que faz, Brastemp \u00e9 sobre inaugurar atitudes que viram a mesa e provocar a rotina para ela n\u00e3o se acomodar.&nbsp;<\/p>\n\n\n\n<p>Com isso, o nosso grande insight: Brastemp \u00e9 mais que produto, \u00e9 marca de comportamento e estilo de vida.&nbsp;<\/p>\n\n\n\n<p>Assumimos o prop\u00f3sito <strong>\u201cmudar na casa para mudar o seu mundo\u201d<\/strong> para inspirar lares brasileiros a vivenciar as mudan\u00e7as que o mundo de hoje tanto precisa: nas rela\u00e7\u00f5es, nas din\u00e2micas da casa, no nosso entorno, no planeta. Entendemos que quando Brastemp muda a vida da porta pra dentro, uma mudan\u00e7a come\u00e7a da porta pra fora.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>A partir de uma personalidade <strong>ousada, espirituosa, aut\u00eantica e questionadora,<\/strong> Brastemp fala com o seu tempo e com os brasileiros por toda a intimidade que construiu ao longo dos anos.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Elevamos a experi\u00eancia Brastemp com produtos de design atemporal e exclusivos, que trazem solu\u00e7\u00f5es e tecnologias que subvertem e transformam a rela\u00e7\u00e3o das pessoas com a casa. Brastemp d\u00e1 orgulho de ter, mostrar e usar.&nbsp;<\/p>\n\n\n\n<p>Toda a proposta de valor e o posicionamento se materializam na tagline &#8220;Brastemp. \u00c9 outro mundo.&#8221;, um conceito que sintetiza em muitas dimens\u00f5es o que a marca \u2013 e s\u00f3 ela \u2013carrega: a imagem de qualidade superior constru\u00edda ao longo do tempo e as inova\u00e7\u00f5es que mudaram a vida das pessoas, diferentes de qualquer concorrente; a conex\u00e3o com a mudan\u00e7a de comportamento e a abertura para conversas atuais e com novos p\u00fablicos, em um mundo que j\u00e1 \u00e9 outro; a afirma\u00e7\u00e3o do seu compromisso com as mudan\u00e7as nas rela\u00e7\u00f5es dentro de casa, que s\u00e3o ponto de partida para uma transforma\u00e7\u00e3o do mundo da porta para fora. Pensando em uma evolu\u00e7\u00e3o dos conceitos que fizeram sua hist\u00f3ria, Brastemp \u00e9 definitivamente a marca que tem propriedade para dizer que &#8220;\u00c9 outro mundo&#8221;.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-08-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1971\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-08-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-08-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-08-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-08-scaled-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-08-scaled-1-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-09-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1972\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-09-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-09-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-09-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-09-scaled-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-09-scaled-1-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-10-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1973\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-10-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-10-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-10-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-10-scaled-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-10-scaled-1-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-11-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1974\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-11-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-11-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-11-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-11-scaled-1-1536x865.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-11-scaled-1-2048x1153.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">Cria\u00e7\u00e3o<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A evolu\u00e7\u00e3o criativa da marca tem o objetivo de torn\u00e1-la mais apurada, ao mesmo tempo em que amplia seu repert\u00f3rio visual e verbal.&nbsp;<\/p>\n\n\n\n<p>No universo verbal, Brastemp usa sua voz para falar de comportamentos e questionar atitudes com seu jeito \u00fanico. Os tons Verdade que provoca, Aut\u00eantica de viver e Conversas sinceras interessam inspiram uma comunica\u00e7\u00e3o pautada pelas nossas a\u00e7\u00f5es.&nbsp;<\/p>\n\n\n\n<p>No visual, o logo preserva seu reconhecimento mas, agora, com menos ru\u00eddos, al\u00e9m de um desenho mais expressivo e din\u00e2mico. Colocando o B em evid\u00eancia, com a sua forma e vis\u00e3o negativa, criamos um s\u00edmbolo que fala sobre rela\u00e7\u00f5es, contrastes, aprender com o outro e pensar \u00e0 frente. Ele ainda vai se desdobrar em padronagens que conectam Brastemp a uma marca de estilo de vida. Chancelando assim a mudan\u00e7a de comportamento, a autenticidade e as inova\u00e7\u00f5es que s\u00e3o verdadeiramente relevantes.&nbsp;<\/p>\n\n\n\n<p>Valorizamos o laranja como uma cor que se destaca das concorrentes. Quente e criativa, ampliamos a paleta de cor para combina\u00e7\u00f5es refinadas. A tipografia escolhida \u00e9 dotada de performance e qualidade editorial para expressar com contund\u00eancia tudo o que Brastemp fala. O arqu\u00e9tipo da marca \u00e9 o explorador, aquele que busca e experimenta. Portanto, fez todo o sentido resgatarmos o s\u00edmbolo do explorador, personagem de relev\u00e2ncia afetiva que ser\u00e1 usado como easter egg em momentos inesperados e em pe\u00e7as.<\/p>\n\n\n\n<p>Nas fotografias, cenas de pessoas em casa que constroem este outro mundo de Brastemp, que traduzem mudan\u00e7as de comportamento, os aspectos relacionais entre pessoas e produtos. Tudo com muita autenticidade, expressividade e estilo.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/963183022?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-13-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1975\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-13-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-13-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-13-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-13-scaled-1-1536x865.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-13-scaled-1-2048x1153.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-14-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1976\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-14-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-14-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-14-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-14-scaled-1-1536x865.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-14-scaled-1-2048x1153.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-15-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1977\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-15-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-15-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-15-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-15-scaled-1-1536x865.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-15-scaled-1-2048x1153.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-16-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1978\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-16-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-16-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-16-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-16-scaled-1-1536x865.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-16-scaled-1-2048x1153.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-17-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1979\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-17-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-17-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-17-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-17-scaled-1-1536x865.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-17-scaled-1-2048x1153.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-18-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1980\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-18-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-18-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-18-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-18-scaled-1-1536x865.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-18-scaled-1-2048x1153.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-19-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1981\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-19-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-19-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-19-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-19-scaled-1-1536x865.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-19-scaled-1-2048x1153.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/963183074?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-21-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1982\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-21-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-21-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-21-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-21-scaled-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-21-scaled-1-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-22-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1983\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-22-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-22-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-22-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-22-scaled-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Brastemp_Case_Site-22-scaled-1-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[11,17,22],"class_list":["post-839","cases","type-cases","status-publish","hentry","categorias_de_cases-comunicacao","categorias_de_cases-estrategia","categorias_de_cases-marca"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":2,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/839\/revisions"}],"predecessor-version":[{"id":14605,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/839\/revisions\/14605"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=839"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=839"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=839"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}