{"id":8277,"date":"2020-10-30T12:38:17","date_gmt":"2020-10-30T15:38:17","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=8277"},"modified":"2024-09-26T14:53:12","modified_gmt":"2024-09-26T17:53:12","slug":"hapvida","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/hapvida\/","title":{"rendered":"HAPVIDA"},"content":{"rendered":"<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/771669245?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Separadamente, Hapvida e NotreDame Interm\u00e9dica j\u00e1 desafiavam o que era a sa\u00fade de qualidade no pa\u00eds qualificando sempre essa qualidade atrav\u00e9s do acolhimento.<\/p>\n\n\n\n<p>Agora, juntas, elas se somam e chegam ao tamanho do desafio que \u00e9 a sa\u00fade no Brasil. Uma uni\u00e3o do tamanho do Brasil, com acolhimento dos Brasileiros.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-2-1024x576.png\" alt=\"\" class=\"wp-image-16134\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-2-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-2-18x10.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Precis\u00e1vamos ressaltar a grandeza da fus\u00e3o Hapvida e NotreDame Interm\u00e9dica e o impacto causado pelo neg\u00f3cio na sa\u00fade brasileira como um todo. E quando dois gigantes da sa\u00fade unem for\u00e7as, podemos esperar mais proximidade f\u00edsica com as unidades, mais investimentos, mais profissionais, mais atendimentos, mais cuidados.<\/p>\n\n\n\n<p>Estamos falando de n\u00fameros que impressionam: \u00e9 a operadora de plano de sa\u00fade com a maior rede pr\u00f3pria de atendimento em medicina e odontologia do Brasil. Por isso a import\u00e2ncia de mostrar as nossas unidades espalhadas pelo pa\u00eds inteiro.<\/p>\n\n\n\n<p>Al\u00e9m do filme institucional geral, temos mais 28 filmes abordando as cinco regi\u00f5es brasileiras e falando diretamente com o povo de cada uma. Procuramos retratar o Brasil o m\u00e1ximo poss\u00edvel sem clich\u00eas, com imagens bonitas das pra\u00e7as alcan\u00e7adas que nem sempre s\u00e3o mostradas nos comerciais.<\/p>\n\n\n\n<p>Foram 28 cidades captadas em 12 dias e com 13 equipes espalhadas pelo Brasil! Uma log\u00edstica incr\u00edvel com a produtora Sagaz que topou com a gente esse desafio em um tempo t\u00e3o curto.<\/p>\n\n\n\n<p>Hapvida NotreDame Interm\u00e9dica. Mais sa\u00fade de qualidade, mais perto de voc\u00ea.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-3-1024x576.png\" alt=\"\" class=\"wp-image-16135\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-3-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-3-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-3-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-3-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-3-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-3-18x10.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-4-1024x576.png\" alt=\"\" class=\"wp-image-16136\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-4-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-4-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-4-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-4-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-4-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-4-18x10.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-5-1024x576.png\" alt=\"\" class=\"wp-image-16137\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-5-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-5-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-5-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-5-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-5-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/10\/image-5-18x10.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/771669245?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[12,17],"class_list":["post-8277","cases","type-cases","status-publish","has-post-thumbnail","hentry","categorias_de_cases-criacao","categorias_de_cases-estrategia"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/8277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":4,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/8277\/revisions"}],"predecessor-version":[{"id":16140,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/8277\/revisions\/16140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/8310"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=8277"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=8277"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=8277"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=8277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}