{"id":8214,"date":"2020-09-30T11:45:37","date_gmt":"2020-09-30T14:45:37","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=8214"},"modified":"2024-09-26T14:54:10","modified_gmt":"2024-09-26T17:54:10","slug":"irani","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/irani\/","title":{"rendered":"IRANI"},"content":{"rendered":"<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"660\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-3-1024x660.png\" alt=\"\" class=\"wp-image-15888\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-3-1024x660.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-3-300x193.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-3-768x495.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-3-1536x990.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-3-18x12.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Enquanto o mercado apresenta uma abordagem focada sobretudo em produtos, tecnologia, inova\u00e7\u00e3o e sustentabilidade, a forma como a Irani atua j\u00e1 revelava um valor significativo e diferenciador para todos que fazem parte da sua cadeia \u2013&nbsp;<strong>constru\u00e7\u00e3o de valor nos seus relacionamentos<\/strong>. Uma for\u00e7a reconhecida pelos seus p\u00fablicos, mas que era preciso express\u00e1-la de maneira clara na Marca e no seu posicionamento.<\/p>\n\n\n\n<p>Por isso, \u201crela\u00e7\u00f5es pr\u00f3speras\u201d define a ess\u00eancia da Irani.<br>Uma empresa que busca integrar sua expertise com as dos clientes. E sabe que resultados s\u00f3 fazem sentido se impactam positivamente o mundo tamb\u00e9m.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"663\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-4-1024x663.png\" alt=\"\" class=\"wp-image-15889\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-4-1024x663.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-4-300x194.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-4-768x498.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-4-1536x995.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-4-18x12.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-4.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A nova Marca busca traduzir a ess\u00eancia \u201crela\u00e7\u00f5es pr\u00f3speras\u201d de forma inovadora e propriet\u00e1ria.<\/p>\n\n\n\n<p>Uma tipografia em min\u00fasculas para ser pr\u00f3xima e com um tom tecnol\u00f3gico.<br>Inspirada nas bobinas de papel, o s\u00edmbolo representa ciclos de prosperidade, que reverberam e se expandem, aliado \u00e0s cores, como o verde lim\u00e3o luminoso, que trazem modernidade.<\/p>\n\n\n\n<p>Esse conceito \u00e9 desdobrado em toda a express\u00e3o visual da Irani, criando uma linguagem pr\u00f3pria e facilmente reconhecida.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-5-1024x576.png\" alt=\"\" class=\"wp-image-15890\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-5-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-5-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-5-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-5-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-5-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-5.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-6-1024x575.png\" alt=\"\" class=\"wp-image-15891\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-6-1024x575.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-6-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-6-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-6-1536x863.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-6-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-6.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">IMPLEMENTA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A Irani necessitava primeiro adequar toda a sua comunica\u00e7\u00e3o interna e externa, alinhada \u00e0 ess\u00eancia, ao posicionamento e ao Universo Visual e Verbal. Ela ganhou vida em in\u00fameras iniciativas e foi ampliando a sua linguagem sem perder a inten\u00e7\u00e3o da Marca.<\/p>\n\n\n\n<p>A nova oferta de a\u00e7\u00f5es na B3 e o plano de entrada no Novo Mercado (elevado padr\u00e3o de governan\u00e7a corporativa) definiram o momento da mudan\u00e7a da Irani para a nova Marca, uma evolu\u00e7\u00e3o natural, respondendo \u00e0 sua estrat\u00e9gia de neg\u00f3cios.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-7-1024x502.png\" alt=\"\" class=\"wp-image-15892\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-7-1024x502.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-7-300x147.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-7-768x377.png 768w, 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18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-8.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"787\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-9-1024x787.png\" alt=\"\" class=\"wp-image-15894\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-9-1024x787.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-9-300x231.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-9-768x590.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-9-1536x1181.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-9-16x12.png 16w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-9.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-10-1024x576.png\" alt=\"\" class=\"wp-image-15895\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-10-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-10-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-10-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-10-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-10-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-10.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" 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