{"id":8130,"date":"2020-09-02T16:42:14","date_gmt":"2020-09-02T19:42:14","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=8130"},"modified":"2024-09-26T17:25:57","modified_gmt":"2024-09-26T20:25:57","slug":"rio-gastronomia","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/rio-gastronomia\/","title":{"rendered":"RIO GASTRONOMIA"},"content":{"rendered":"<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n    <img decoding=\"async\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2020\/08\/002.gif\" alt=\"RIO GASTRONOMIA Banner\">\n<\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Ouvimos o time Rio Gastronomia, patrocinadores, parceiros e clientes apaixonados, e entendemos que a Marca tem potencial para ser muito mais do que o evento em si.<\/p>\n\n\n\n<p>\u00c9 sobre paix\u00e3o, divers\u00e3o, criatividade e cultura. \u00c9, especialmente, sobre comida! Como plataforma de gastronomia, a Marca cria momentos de intera\u00e7\u00e3o ao longo do ano com um p\u00fablico que expande os limites da cidade do Rio de Janeiro.<\/p>\n\n\n\n<p>Ela \u00e9 um ponto de encontro, aproxima e move as pessoas. Cria diferentes iniciativas que inspiram e impactam consumidores, restaurantes, produtores e todo o ecossistema da gastronomia carioca.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-13-1024x576.png\" alt=\"\" class=\"wp-image-15951\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-13-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-13-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-13-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-13-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-13-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-13.png 1980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-14-1024x576.png\" alt=\"\" class=\"wp-image-15952\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-14-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-14-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-14-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-14-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-14-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-14-18x10.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-15-1024x576.png\" alt=\"\" class=\"wp-image-15953\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-15-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-15-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-15-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-15-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-15-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-15.png 1980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n    <img decoding=\"async\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2020\/08\/006.gif\" alt=\"RIO GASTRONOMIA Banner\">\n<\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A nova Marca vem responder \u00e0 estrat\u00e9gia do Rio Gastronomia de ser uma plataforma de gastronomia que cria diferentes iniciativas.<\/p>\n\n\n\n<p>Com um desenho que gera propriedade e proximidade em diferentes frentes de atua\u00e7\u00e3o, a plataforma gr\u00e1fica criada se constr\u00f3i a partir da letra \u201cO\u201d e transmite a diversidade e a multiplicidade que Rio Gastronomia representa, al\u00e9m de refor\u00e7ar o drive criativo nas pessoas, incitando interpreta\u00e7\u00f5es e din\u00e2micas de pensamento.<\/p>\n\n\n\n<p>O universo visual \u00e9 colorido e alegre, traduzindo a divers\u00e3o e criatividade da Marca. O vermelho se manteve como a cor principal, mas agora num tom mais vibrante e renovado. Buscamos trazer tamb\u00e9m a est\u00e9tica da azulejaria \u2013 material que remente \u00e0 cozinha e \u00e0 culin\u00e1ria \u2013 de uma forma moderna e descontra\u00edda.<\/p>\n\n\n\n<p>J\u00e1 o universo verbal conversa com uma vibe bem carioca, alto astral, convidativa e diversa. Queremos contar a hist\u00f3ria de uma Marca do Rio que tem um jeito pr\u00f3prio de falar, carregando divers\u00e3o para o universo da gastronomia.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-16-1024x576.png\" alt=\"\" class=\"wp-image-15954\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-16-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-16-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-16-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-16-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-16-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-16-18x10.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-17-1024x576.png\" alt=\"\" class=\"wp-image-15955\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-17-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-17-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-17-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-17-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-17-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-17.png 1980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"616\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-18-1024x616.png\" alt=\"\" class=\"wp-image-15956\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-18-1024x616.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-18-300x180.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-18-768x462.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-18-1536x924.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-18-2048x1232.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-18-18x12.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-19-1024x576.png\" alt=\"\" class=\"wp-image-15957\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-19-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-19-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-19-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-19-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-19-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/09\/image-19.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[11,17,26,30],"class_list":["post-8130","cases","type-cases","status-publish","has-post-thumbnail","hentry","categorias_de_cases-comunicacao","categorias_de_cases-estrategia","categorias_de_cases-posicionamento","categorias_de_cases-universo-visual-e-verbal"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/8130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":4,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/8130\/revisions"}],"predecessor-version":[{"id":15960,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/8130\/revisions\/15960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/8140"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=8130"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=8130"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=8130"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=8130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}