{"id":6405,"date":"2020-03-04T16:03:42","date_gmt":"2020-03-04T19:03:42","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=6405"},"modified":"2024-09-26T18:25:38","modified_gmt":"2024-09-26T21:25:38","slug":"guarana-natu","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/guarana-natu\/","title":{"rendered":"GUARAN\u00c1 NATU"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-16-1024x576.png\" alt=\"\" class=\"wp-image-16199\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-16-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-16-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-16-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-16-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-16-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-16.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">STRATEGY<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Guaran\u00e1 Antarctica is one of Brazil&#039;s most iconic brands, and to enter this new market, it needed to deeply understand its customers&#039; behavior and what they value in the communication of natural and organic products. The packaging strategy was inspired by the origin and artisanal production of Guaran\u00e1, highlighting tropical themes while preserving the essence of the Guaran\u00e1 Antarctica brand.<br><\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img decoding=\"async\" width=\"1980\" height=\"1126\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-17.png\" alt=\"\" class=\"wp-image-16200\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-17.png 1980w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-17-300x171.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-17-1024x582.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-17-768x437.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-17-1536x874.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-17-18x10.png 18w\" sizes=\"(max-width: 1980px) 100vw, 1980px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img decoding=\"async\" width=\"1980\" height=\"1138\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-18.png\" alt=\"\" class=\"wp-image-16201\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-18.png 1980w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-18-300x172.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-18-1024x589.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-18-768x441.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-18-1536x883.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-18-18x10.png 18w\" sizes=\"(max-width: 1980px) 100vw, 1980px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1078\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-19.png\" alt=\"\" class=\"wp-image-16202\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-19.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-19-300x168.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-19-1024x575.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-19-768x431.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-19-1536x862.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-19-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CREATION<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cIt was essential for this initiative to incorporate the codes of natural elements and the organic soft drink category while maintaining the appeal of indulgence and flavor. Guaran\u00e1 Antarctica is one of the most recognized and important brands in Brazil, and Natu needed to expand this visual universe, enhancing meanings and territories to create a new market,\u201d explains Filipe Ozelin, experience director at Ana Couto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Natu&#039;s Packaging and Visual Identity project was developed from the logo created by the agency SOKO (designer Florence Dagostini).<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"952\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-20.png\" alt=\"\" class=\"wp-image-16203\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-20.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-20-300x149.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-20-1024x508.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-20-768x381.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-20-1536x762.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-20-18x9.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-21.png\" alt=\"\" class=\"wp-image-16204\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-21.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-21-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-21-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-21-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-21-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-21-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-22.png\" alt=\"\" class=\"wp-image-16205\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-22.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-22-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-22-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-22-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-22-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-22-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-23.png\" alt=\"\" class=\"wp-image-16206\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-23.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-23-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-23-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-23-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-23-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-23-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1980\" height=\"1147\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-24.png\" alt=\"\" class=\"wp-image-16207\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-24.png 1980w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-24-300x174.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-24-1024x593.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-24-768x445.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-24-1536x890.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-24-18x10.png 18w\" sizes=\"(max-width: 1980px) 100vw, 1980px\" 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