{"id":6405,"date":"2020-03-04T16:03:42","date_gmt":"2020-03-04T19:03:42","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=6405"},"modified":"2024-09-26T18:25:38","modified_gmt":"2024-09-26T21:25:38","slug":"guarana-natu","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/guarana-natu\/","title":{"rendered":"GUARAN\u00c1 NATU"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-16-1024x576.png\" alt=\"\" class=\"wp-image-16199\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-16-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-16-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-16-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-16-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-16-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-16.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Guaran\u00e1 Antarctica \u00e9 uma das marcas mais ic\u00f4nicas do Brasil, e para entrar nesse novo mercado, precisou entender de uma forma profunda o comportamento dos seus clientes e o que eles valorizam na comunica\u00e7\u00e3o de produtos naturais e org\u00e2nicos. A estrat\u00e9gia para a embalagem foi inspirada na origem e na produ\u00e7\u00e3o artesanal do Guaran\u00e1 evidenciando os temas tropicais, preservando a ess\u00eancia da marca Guaran\u00e1 Antarctica.<br><\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img decoding=\"async\" width=\"1980\" height=\"1126\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-17.png\" alt=\"\" class=\"wp-image-16200\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-17.png 1980w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-17-300x171.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-17-1024x582.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-17-768x437.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-17-1536x874.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-17-18x10.png 18w\" sizes=\"(max-width: 1980px) 100vw, 1980px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img decoding=\"async\" width=\"1980\" height=\"1138\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-18.png\" alt=\"\" class=\"wp-image-16201\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-18.png 1980w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-18-300x172.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-18-1024x589.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-18-768x441.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-18-1536x883.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-18-18x10.png 18w\" sizes=\"(max-width: 1980px) 100vw, 1980px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1078\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-19.png\" alt=\"\" class=\"wp-image-16202\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-19.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-19-300x168.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-19-1024x575.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-19-768x431.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-19-1536x862.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-19-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>\u201cEra primordial para essa iniciativa agregar os c\u00f3digos de elementos naturais e da categoria de refrigerantes org\u00e2nicos mantendo o apelo de indulg\u00eancia e de sabor. Guaran\u00e1 Antarctica \u00e9 uma das marcas mais reconhecidas e importantes do Brasil e Natu precisava expandir esse universo visual, potencializando significados e territ\u00f3rios para criar um novo mercado\u201d, explica Filipe Ozelin, diretor de experi\u00eancia da Ana Couto.<\/p>\n\n\n\n<p>O projeto de Embalagem e Identidade Visual de Natu foi desenvolvido a partir do logo criado pela ag\u00eancia SOKO (designer Florence Dagostini).<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"952\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-20.png\" alt=\"\" class=\"wp-image-16203\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-20.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-20-300x149.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-20-1024x508.png 1024w, 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https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-21-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-22.png\" alt=\"\" class=\"wp-image-16205\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-22.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-22-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-22-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-22-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-22-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-22-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-23.png\" alt=\"\" class=\"wp-image-16206\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-23.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-23-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-23-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-23-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-23-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-23-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1980\" height=\"1147\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-24.png\" alt=\"\" class=\"wp-image-16207\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-24.png 1980w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-24-300x174.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-24-1024x593.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-24-768x445.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-24-1536x890.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/03\/image-24-18x10.png 18w\" sizes=\"(max-width: 1980px) 100vw, 1980px\" 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