{"id":6361,"date":"2020-01-29T18:01:25","date_gmt":"2020-01-29T20:01:25","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=6361"},"modified":"2024-09-26T18:29:42","modified_gmt":"2024-09-26T21:29:42","slug":"levorin","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/levorin\/","title":{"rendered":"LEVORIN"},"content":{"rendered":"<figure class=\"wp-block-image size-full remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-6.png\" alt=\"\" class=\"wp-image-16231\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-6.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-6-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-6-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-6-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-6-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-6-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img decoding=\"async\" width=\"1980\" height=\"1114\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-7.png\" alt=\"\" class=\"wp-image-16275\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-7.png 1980w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-7-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-7-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-7-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-7-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-7-18x10.png 18w\" sizes=\"(max-width: 1980px) 100vw, 1980px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img decoding=\"async\" width=\"1980\" height=\"1114\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-8.png\" alt=\"\" class=\"wp-image-16276\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-8.png 1980w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-8-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-8-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-8-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-8-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-8-18x10.png 18w\" sizes=\"(max-width: 1980px) 100vw, 1980px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-9.png\" alt=\"\" class=\"wp-image-16277\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-9.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-9-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-9-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-9-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-9-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-9-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-10.png\" alt=\"\" class=\"wp-image-16278\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-10.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-10-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-10-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-10-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-10-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-10-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n  <img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2020\/01\/06_marca_animada.gif\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" alt=\"Marca Animada\">\n<\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A Levorin saiu de um territ\u00f3rio com pouca diferencia\u00e7\u00e3o (pneus), para habitar outro, repleto de possibilidades:&nbsp;<strong>mobilidade urbana<\/strong>. Isso porque&nbsp;<strong>\u201cduas rodas\u201d<\/strong>, mais do que meio de locomo\u00e7\u00e3o, representa um jeito diferente de se mover e viver a cidade. Um jeito que s\u00f3 quem anda, sabe.<\/p>\n\n\n\n<p>Conversando com consumidores, descobrimos que duas rodas \u00e9 estilo de vida. S\u00e3o tribos que se reconhecem e se ajudam, e que se sentem livres mesmo no tr\u00e2nsito ca\u00f3tico do dia a dia.<\/p>\n\n\n\n<p>Por isso, a Levorin optou por se fazer presente, reconhecer e valorizar essas comunidades e retratar a vida real nas cidades. Esse esp\u00edrito foi representado pelo prop\u00f3sito&nbsp;<strong>\u201ctornar a liberdade urbana mais humana\u201d<\/strong>&nbsp;e a tagline&nbsp;<strong>\u201cjuntos em duas rodas\u201d<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1980\" height=\"1114\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-11.png\" alt=\"\" class=\"wp-image-16280\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-11.png 1980w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-11-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-11-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-11-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-11-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-11-18x10.png 18w\" sizes=\"(max-width: 1980px) 100vw, 1980px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1390\" height=\"782\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-12.png\" alt=\"\" class=\"wp-image-16281\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-12.png 1390w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-12-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-12-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-12-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-12-18x10.png 18w\" sizes=\"(max-width: 1390px) 100vw, 1390px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-13.png\" alt=\"\" class=\"wp-image-16282\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-13.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-13-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-13-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-13-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-13-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-13-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-14.png\" alt=\"\" class=\"wp-image-16283\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-14.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-14-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-14-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-14-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-14-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-14-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1980\" height=\"1114\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-15.png\" alt=\"\" class=\"wp-image-16284\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-15.png 1980w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-15-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-15-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-15-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-15-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-15-18x10.png 18w\" sizes=\"(max-width: 1980px) 100vw, 1980px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n  <img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2020\/01\/12_levorin_rodando.gif\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" alt=\"Marca Animada\">\n<\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A nova Marca busca traduzir o posicionamento de forma inovadora para o mercado, conversando diretamente com o p\u00fablico de Levorin. Ap\u00f3s muitas pesquisas, entendemos a necessidade de uma Marca e Universo Visual que representassem os usu\u00e1rios e que fosse literal em sua compreens\u00e3o.<\/p>\n\n\n\n<p>Aproveitamos a letra \u201co\u201d bem no meio da palavra para trazer o pneu e desenhamos uma Marca vers\u00e1til, que pode ser mutante e animada, sem cair nos clich\u00eas da categoria.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1980\" height=\"1113\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-16.png\" alt=\"\" class=\"wp-image-16285\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-16.png 1980w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-16-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-16-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/01\/image-16-768x432.png 768w, 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