{"id":5831,"date":"2019-10-04T13:41:10","date_gmt":"2019-10-04T16:41:10","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=5831"},"modified":"2024-09-26T18:46:53","modified_gmt":"2024-09-26T21:46:53","slug":"capricornio-textil","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/capricornio-textil\/","title":{"rendered":"CAPRICORN TEXTILE"},"content":{"rendered":"<figure class=\"wp-block-image alignfull size-full remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-25.png\" alt=\"\" class=\"wp-image-16317\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-25.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-25-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-25-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-25-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-25-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-25-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">STRATEGY<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">As a strong and intrinsic point to the company&#039;s culture and, therefore, to the brand, the human essence of Capric\u00f3rnio was key to the rebranding strategy. In a market with little differentiation and competition focused on the cold and distant territory of high fashion, this humanization brought a unique and proprietary territory to the brand, bringing Capric\u00f3rnio closer to its audiences.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-26.png\" alt=\"\" class=\"wp-image-16318\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-26.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-26-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-26-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-26-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-26-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-26-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-27.png\" alt=\"\" class=\"wp-image-16319\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-27.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-27-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-27-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-27-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-27-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-27-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CREATION<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The new brand seeks to respect the history built by Capric\u00f3rnio to date while modernizing it. Both the Capricorn symbol and the visual universe were created to make the brand more friendly and contemporary, reflecting the approachability and authenticity of its positioning and generating differentiation within the category.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-28.png\" alt=\"\" class=\"wp-image-16320\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-28.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-28-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-28-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-28-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-28-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-28-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-29.png\" alt=\"\" class=\"wp-image-16321\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-29.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-29-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-29-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-29-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-29-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-29-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-30.png\" alt=\"\" class=\"wp-image-16322\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-30.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-30-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-30-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-30-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-30-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-30-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-31.png\" alt=\"\" class=\"wp-image-16323\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-31.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-31-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-31-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-31-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-31-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-31-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[17,22,30],"class_list":["post-5831","cases","type-cases","status-publish","has-post-thumbnail","hentry","categorias_de_cases-estrategia","categorias_de_cases-marca","categorias_de_cases-universo-visual-e-verbal"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/5831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":3,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/5831\/revisions"}],"predecessor-version":[{"id":16325,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/5831\/revisions\/16325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/5837"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=5831"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=5831"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=5831"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=5831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}