{"id":5831,"date":"2019-10-04T13:41:10","date_gmt":"2019-10-04T16:41:10","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=5831"},"modified":"2024-09-26T18:46:53","modified_gmt":"2024-09-26T21:46:53","slug":"capricornio-textil","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/capricornio-textil\/","title":{"rendered":"CAPRIC\u00d3RNIO T\u00caXTIL"},"content":{"rendered":"<figure class=\"wp-block-image alignfull size-full remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-25.png\" alt=\"\" class=\"wp-image-16317\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-25.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-25-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-25-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-25-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-25-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-25-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Como ponto forte e intr\u00ednseco \u00e0 cultura da empresa e, portanto, \u00e0 marca, a -ess\u00eancia humana da Capric\u00f3rnio foi ponto-chave para a estrat\u00e9gia de rebranding. Em um mercado de pouca diferencia\u00e7\u00e3o e uma concorr\u00eancia pautada no territ\u00f3rio de high fashion, frio e distante, essa humaniza\u00e7\u00e3o trouxe um territ\u00f3rio \u00fanico e propriet\u00e1rio para a Marca, trazendo a Capric\u00f3rnio para mais perto de seus p\u00fablicos.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-26.png\" alt=\"\" class=\"wp-image-16318\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-26.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-26-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-26-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-26-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-26-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-26-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-27.png\" alt=\"\" class=\"wp-image-16319\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-27.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-27-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-27-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-27-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-27-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-27-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A nova Marca busca respeitar a hist\u00f3ria constru\u00edda pela Capric\u00f3rnio at\u00e9 hoje e, ainda assim, moderniz\u00e1-la. Tanto o s\u00edmbolo do capric\u00f3rnio quanto o universo visual foram criados para tornar a Marca mais amig\u00e1vel e contempor\u00e2nea, refletindo a proximidade e autenticidade de seu posicionamento e gerando diferencia\u00e7\u00e3o frente \u00e0 categoria.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-28.png\" alt=\"\" class=\"wp-image-16320\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-28.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-28-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-28-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-28-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-28-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-28-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-29.png\" alt=\"\" class=\"wp-image-16321\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-29.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-29-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-29-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-29-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-29-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-29-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-30.png\" alt=\"\" class=\"wp-image-16322\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-30.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-30-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-30-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-30-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-30-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-30-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-31.png\" alt=\"\" class=\"wp-image-16323\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-31.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-31-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-31-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-31-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-31-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/10\/image-31-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" 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