{"id":574,"date":"2023-11-03T12:56:21","date_gmt":"2023-11-03T15:56:21","guid":{"rendered":"http:\/\/anacouto.com.br\/?post_type=cases&#038;p=574"},"modified":"2024-09-25T12:58:33","modified_gmt":"2024-09-25T15:58:33","slug":"zarns","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/zarns\/","title":{"rendered":"Zarns"},"content":{"rendered":"<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/963187558?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-03-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1913\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-03-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-03-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-03-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-03-scaled-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-03-scaled-1-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-04-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1914\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-04-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-04-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-04-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-04-scaled-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-04-scaled-1-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">Estrat\u00e9gia<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Ap\u00f3s os aprofundamentos do diagn\u00f3stico, identificamos suas fortalezas e o que poderia evoluir, definindo as diretrizes para a constru\u00e7\u00e3o do BRANDING atrav\u00e9s do \u00c9, FAZ, FALA.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201c\u00c9\u201d:<\/strong> entendemos que era necess\u00e1ria uma marca sofisticada e com um naming de pron\u00fancia simples, percep\u00e7\u00e3o premium e capaz de transmitir inova\u00e7\u00e3o;<\/li>\n\n\n\n<li><strong>\u201cFAZ\u201d:<\/strong> percebemos que a jornada de relacionamento come\u00e7a no pr\u00e9-vestibular, mas se estende como oportunidade at\u00e9 o alumni, ganhando tra\u00e7\u00e3o em um ecossistema ancorado por pesquisa e ci\u00eancia capaz de se manter relevante para al\u00e9m da dura\u00e7\u00e3o do curso;<\/li>\n\n\n\n<li><strong>\u201cFALA\u201d:<\/strong> compreendemos que era necess\u00e1rio expandir a comunica\u00e7\u00e3o para al\u00e9m do aluno e focar tamb\u00e9m nos pais, comunicando credenciais que justificassem o investimento a partir do que a faculdade oferta, mas sem se limitar ao apelo varejista ou a argumentos saturados na categoria, como tecnologia e futuro.<\/li>\n<\/ul>\n\n\n\n<p>A partir desses aprendizados, identificamos que temos uma oferta suportada por um corpo docente de renome e com reconhecimento da comunidade cient\u00edfica como grandes ativos, al\u00e9m dos laborat\u00f3rios e da metodologia de ponta com vis\u00e3o de educa\u00e7\u00e3o que integra a sa\u00fade biol\u00f3gica, f\u00edsica, mental e emocional. Fatores que se tornaram o ponto de virada para a elabora\u00e7\u00e3o de um <strong>novo prop\u00f3sito: educar para um mundo mais saud\u00e1vel.<\/strong><\/p>\n\n\n\n<p>Uma faculdade vision\u00e1ria, ativa, carism\u00e1tica e acolhedora que acredita na ci\u00eancia e no bem-estar, diferente da concorr\u00eancia, cuja comunica\u00e7\u00e3o demonstra-se focada exclusivamente na venda do curso, com uma linguagem excessivamente despojada e jovem que parece subestimar o p\u00fablico.<\/p>\n\n\n\n<p>Para refor\u00e7ar a narrativa, chegamos ao tagline <strong>\u201cSa\u00fade encontra saber\u201d<\/strong> \u2013 uma declara\u00e7\u00e3o que cria um elo entre dois valores fundamentais da institui\u00e7\u00e3o. O verbo \u201cencontra\u201d refor\u00e7a a ideia de espa\u00e7o f\u00edsico, como um ambiente que ensina a zelar pelo outro, que preza pela verdade cient\u00edfica e pela sa\u00fade do todo de maneira constante, sempre em evolu\u00e7\u00e3o.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-05-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1915\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-05-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-05-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-05-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-05-scaled-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-05-scaled-1-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-06-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1916\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-06-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-06-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-06-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-06-scaled-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-06-scaled-1-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">Naming<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Uma faculdade de ensino premium nos leva a elaborar um nome que reflita a sua excel\u00eancia. Deve transmitir os valores de sa\u00fade e sabedoria, tendo como refer\u00eancia personalidades de relev\u00e2ncia da medicina no Brasil.<\/p>\n\n\n\n<p>Inspirado nestas trajet\u00f3rias, surge o nome Faculdade Zarns, que busca sintetizar o compromisso de desenvolver a comunidade atrav\u00e9s do exerc\u00edcio da medicina s\u00e9ria e humanizada, a fim de construir um legado de cuidado e cidadania entre professores, alunos, m\u00e9dicos e pacientes.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-07-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1917\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-07-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-07-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-07-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-07-scaled-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-07-scaled-1-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-08-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1918\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-08-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-08-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-08-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-08-scaled-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-08-scaled-1-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-09-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1919\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-09-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-09-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-09-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-09-scaled-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-09-scaled-1-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">Universo<br>Visual<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Para criar o sentimento de integra\u00e7\u00e3o com a faculdade, o universo visual refor\u00e7a o Z como \u00edcone da marca, que tem diferentes express\u00f5es visuais. A inten\u00e7\u00e3o \u00e9 traduzir uma marca humana, tecnol\u00f3gica e cientifica para construir uma imagem moderna e propriet\u00e1ria, dando orgulho de usar e fazer parte dela.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-10-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1920\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-10-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-10-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-10-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-10-scaled-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-10-scaled-1-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-11-1024x576.webp\" alt=\"\" class=\"wp-image-1921\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-11-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-11-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-11-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-11-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-11.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">Universo<br>Verbal<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A Faculdade Zarns equilibra, no comportamento de fala, sabedoria e senso de pertencimento. Com um jeito de falar positivo e inspirador, traz recursos verbais que abordam sobre bem-estar, viv\u00eancia no campus e sobre a constru\u00e7\u00e3o do futuro saud\u00e1vel para gera\u00e7\u00f5es de estudantes, cientistas e profissionais da sa\u00fade.<\/p>\n\n\n\n<p>Essa voz \u00e9 tangibilizada em t\u00edtulos como \u201cfaz bem estar com Zarns, \u201cnossa estrutura f\u00edsica \u00e9 feita para estruturar vidas\u201d e \u201cresid\u00eancia em que voc\u00ea se sente em casa\u201d.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-12-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1922\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-12-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-12-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-12-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-12-scaled-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-12-scaled-1-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-14-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1923\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-14-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-14-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-14-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-14-scaled-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-14-scaled-1-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">Execu\u00e7\u00e3o da<br>comunica\u00e7\u00e3o<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Para a cria\u00e7\u00e3o da campanha, estudamos a atua\u00e7\u00e3o da categoria e a forma como os candidatos fazem a escolha da Faculdade. Entendemos que mais do que uma grande conquista e realiza\u00e7\u00e3o, a escolha por medicina parte de uma voca\u00e7\u00e3o natural <strong>de transformar a vida de outras pessoas,<\/strong> que vai desde o processo de cura de cada paciente at\u00e9 a possibilidade de encontrar solu\u00e7\u00f5es capazes de impactar positivamente gera\u00e7\u00f5es. A partir disso, tivemos um insight criativo: a medicina tamb\u00e9m n\u00e3o para de se transformar, e a Zarns \u00e9 a faculdade que faz de cada aula uma experi\u00eancia transformadora, que prepara os alunos para a carreira e para a vida nesse mundo din\u00e2mico, em constante evolu\u00e7\u00e3o.<\/p>\n\n\n\n<p>A campanha tinha a miss\u00e3o de comunicar com clareza a mudan\u00e7a de nome e a grande virada da marca. Para isso, utilizamos mensagens que abordam as transforma\u00e7\u00f5es da medicina no passado, presente e futuro pr\u00f3ximo, tra\u00e7ando um paralelo criativo com a transforma\u00e7\u00e3o que Zarns traz para a vida de toda a comunidade acad\u00eamica e da popula\u00e7\u00e3o em geral.<\/p>\n\n\n\n<p>Visualmente, destacamos o color code e o Z da nova marca, que ganhou protagonismo. Retratamos alunos e professores com o ar de orgulho e satisfa\u00e7\u00e3o por fazer parte dessa comunidade.<\/p>\n\n\n\n<p>A campanha se desdobra nos formatos para TV, OOH, e canais digitais com atua\u00e7\u00e3o regional, para uso estrat\u00e9gico da verba, menor dispers\u00e3o da mensagem e mais assertividade no p\u00fablico-alvo. O objetivo \u00e9 alavancar awareness para o novo posicionamento de marca, ao mesmo tempo em que trabalhamos a considera\u00e7\u00e3o e aquisi\u00e7\u00e3o de novos alunos, garantindo a efic\u00e1cia da execu\u00e7\u00e3o do branding em todas as etapas do funil de convers\u00e3o.<\/p>\n\n\n\n<p>Um movimento que coloca na pr\u00e1tica uma Estrat\u00e9gia de Branding bem embasada e que contempla o \u00c9, FAZ, FALA, com a execu\u00e7\u00e3o da comunica\u00e7\u00e3o alinhada a todas as premissas estrat\u00e9gicas definidas ao longo do processo. Um trabalho cocriado com o cliente durante seis meses at\u00e9 o lan\u00e7amento da nova Faculdade Zarns no mercado.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-15-1024x576.webp\" alt=\"\" class=\"wp-image-1924\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-15-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-15-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-15-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-15-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-15.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-16-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1925\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-16-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-16-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-16-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-16-scaled-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/Case_Zarns_Site-16-scaled-1-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[11,17,24,30],"class_list":["post-574","cases","type-cases","status-publish","hentry","categorias_de_cases-comunicacao","categorias_de_cases-estrategia","categorias_de_cases-naming","categorias_de_cases-universo-visual-e-verbal"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":3,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/574\/revisions"}],"predecessor-version":[{"id":14599,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/574\/revisions\/14599"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=574"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=574"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=574"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}