{"id":5628,"date":"2019-09-06T11:26:47","date_gmt":"2019-09-06T14:26:47","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=5628"},"modified":"2024-09-26T18:47:36","modified_gmt":"2024-09-26T21:47:36","slug":"sbt","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/sbt\/","title":{"rendered":"SBT"},"content":{"rendered":"<figure class=\"wp-block-image alignwide size-full remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-7.png\" alt=\"\" class=\"wp-image-16341\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-7.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-7-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-7-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-7-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-7-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-7-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-8.png\" alt=\"\" class=\"wp-image-16342\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-8.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-8-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-8-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-8-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-8-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-8-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">STRATEGY &amp; CREATION<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">For SBT, a brand architecture and visual and verbal universe creation project was developed. First, the diagnosis helped identify the main points for the architectural recommendation. Then, iconic SBT codes \u2013 such as the microphone and the rainbow \u2013 were translated into visual assets that strengthened the brand.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-9.png\" alt=\"\" class=\"wp-image-16343\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-9.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-9-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-9-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-9-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-9-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-9-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-10.png\" alt=\"\" class=\"wp-image-16344\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-10.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-10-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-10-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-10-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-10-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-10-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">IMPLEMENTATION<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The branding of SBT&#039;s internal initiatives and events has been strategically organized, highlighting the company&#039;s innovative character, something that was previously underappreciated by its stakeholders. The project ensured the brand&#039;s own identity, with colors, verbal territory, and graphics that reflect its essence and origin. Visually, SBT now has greater institutional strength, while simultaneously establishing itself as the brand of fun, joy, and family.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-11.png\" alt=\"\" class=\"wp-image-16345\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-11.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-11-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-11-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-11-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-11-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-11-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-12.png\" alt=\"\" class=\"wp-image-16346\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-12.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-12-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-12-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-12-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-12-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-12-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2019\/09\/case_sbt_Artboard8.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2019\/09\/case_sbt_Artboard9.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2019\/09\/case_sbt_Artboard10.jpg\" alt=\"\"\/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[10],"class_list":["post-5628","cases","type-cases","status-publish","has-post-thumbnail","hentry","categorias_de_cases-arquitetura"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/5628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":4,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/5628\/revisions"}],"predecessor-version":[{"id":16349,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/5628\/revisions\/16349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/5840"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=5628"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=5628"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=5628"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=5628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}