{"id":5628,"date":"2019-09-06T11:26:47","date_gmt":"2019-09-06T14:26:47","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=5628"},"modified":"2024-09-26T18:47:36","modified_gmt":"2024-09-26T21:47:36","slug":"sbt","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/sbt\/","title":{"rendered":"SBT"},"content":{"rendered":"<figure class=\"wp-block-image alignwide size-full remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-7.png\" alt=\"\" class=\"wp-image-16341\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-7.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-7-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-7-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-7-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-7-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-7-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-8.png\" alt=\"\" class=\"wp-image-16342\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-8.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-8-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-8-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-8-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-8-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-8-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA &amp; CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Para o SBT, foi desenvolvido um trabalho de arquitetura de marcas e de cria\u00e7\u00e3o de universo visual e verbal. Primeiro, o diagn\u00f3stico ajudou a identificar os principais pontos para a recomenda\u00e7\u00e3o de arquitetura. Em seguida, foram traduzidos c\u00f3digos ic\u00f4nicos do SBT \u2013 como o microfone e o arco-\u00edris \u2013 em assets visuais que fortalecessem a marca.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-9.png\" alt=\"\" class=\"wp-image-16343\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-9.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-9-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-9-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-9-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-9-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-9-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-10.png\" alt=\"\" class=\"wp-image-16344\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-10.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-10-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-10-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-10-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-10-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-10-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">IMPLEMENTA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>As marcas de iniciativas e eventos internos do SBT passaram a ter uma organiza\u00e7\u00e3o estrat\u00e9gica, destacando o car\u00e1ter inovador da empresa, o que era pouco percebido pelos seus stakeholders. O projeto garantiu a identidade pr\u00f3pria da marca, com cores, territ\u00f3rio verbal e grafismos que rementem \u00e0 sua ess\u00eancia e origem. Visualmente, o SBT passa a ter mais for\u00e7a institucional, ao mesmo tempo que se estabelece como a marca da divers\u00e3o, da alegria, da fam\u00edlia.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-11.png\" alt=\"\" class=\"wp-image-16345\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-11.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-11-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-11-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-11-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-11-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-11-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-12.png\" alt=\"\" class=\"wp-image-16346\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-12.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-12-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-12-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-12-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-12-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/09\/image-12-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2019\/09\/case_sbt_Artboard8.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2019\/09\/case_sbt_Artboard9.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2019\/09\/case_sbt_Artboard10.jpg\" alt=\"\"\/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[10],"class_list":["post-5628","cases","type-cases","status-publish","has-post-thumbnail","hentry","categorias_de_cases-arquitetura"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/5628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":4,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/5628\/revisions"}],"predecessor-version":[{"id":16349,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/5628\/revisions\/16349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/5840"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=5628"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=5628"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=5628"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=5628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}