{"id":5513,"date":"2019-07-29T18:16:24","date_gmt":"2019-07-29T21:16:24","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=5513"},"modified":"2024-09-27T13:02:01","modified_gmt":"2024-09-27T16:02:01","slug":"indaia","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/indaia\/","title":{"rendered":"INDAI\u00c1"},"content":{"rendered":"<figure class=\"wp-block-image size-full remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-1.png\" alt=\"\" class=\"wp-image-16359\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-1.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-1-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Durante o processo de diagn\u00f3stico, percebemos que Indai\u00e1, uma Marca que est\u00e1 em todo lugar e fala a l\u00edngua de todo mundo, tem potencial e elasticidade para expandir sua oferta, de \u00e1gua a refrigerantes e at\u00e9 barra de cereal no futuro. Em vez de focar em performance individual, a Marca fala com a fam\u00edlia, com os amigos, com o grupo. Indai\u00e1 \u00e9 fonte de alegria, para pessoas que buscam uma vida mais alegre e equilibrada, para si, familiares e amigos.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2019\/07\/case_minalba-brasil-03.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2019\/07\/case_minalba-brasil-04.png\" alt=\"\"\/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Uma Marca que pede divers\u00e3o n\u00e3o poderia ser chata. Indai\u00e1 \u00e9 \u201cbold\u201d e brinca o tempo inteiro com sua comunica\u00e7\u00e3o. Mensagens como \u201cA pessoa que voc\u00ea ama \u00e9 feita de 74% de \u00e1gua.\u201d ou \u201cEconomize \u00e1gua. Tome banho junto.\u201d faz parte do Universo Verbal da Marca, dando ainda mais diferencia\u00e7\u00e3o e propriedade para ela. Seu universo brinca o tempo inteiro com onomatopeias, com uso de desenhos e forma da \u00e1gua.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-2-1024x576.png\" alt=\"\" class=\"wp-image-16360\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-2-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">IMPLEMENTA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A Identidade Visual da Marca foi desdobrada nas embalagens de toda a sua linha de produto. Essa nova \u201ccara\u201d, al\u00e9m de ser aplicada facilmente nos materiais de comunica\u00e7\u00e3o da Marca, cumpre o papel de refor\u00e7ar o posicionamento e a ess\u00eancia de Indai\u00e1 pelos pr\u00f3ximos anos. A nova campanha, assinada pela Ana Couto apresenta esse novo posicionamento.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-3.png\" alt=\"\" class=\"wp-image-16361\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-3.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-3-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-3-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-3-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-3-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-3-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-4.png\" alt=\"\" class=\"wp-image-16362\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-4.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-4-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-4-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-4-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-4-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-4-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-5.png\" alt=\"\" class=\"wp-image-16363\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-5.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-5-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-5-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-5-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-5-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-5-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-6.png\" alt=\"\" class=\"wp-image-16364\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-6.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-6-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-6-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-6-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-6-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-6-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-7.png\" alt=\"\" class=\"wp-image-16365\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-7.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-7-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-7-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-7-768x432.png 768w, 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width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-10.png\" alt=\"\" class=\"wp-image-16368\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-10.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-10-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-10-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-10-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-10-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-10-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-11.png\" alt=\"\" class=\"wp-image-16369\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-11.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-11-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-11-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-11-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-11-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-11-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-12.png\" alt=\"\" class=\"wp-image-16370\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-12.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-12-300x169.png 300w, 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