{"id":5446,"date":"2019-07-29T17:29:44","date_gmt":"2019-07-29T20:29:44","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=5446"},"modified":"2024-09-27T13:03:20","modified_gmt":"2024-09-27T16:03:20","slug":"minalba","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/minalba\/","title":{"rendered":"MINALBA"},"content":{"rendered":"<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2019\/07\/minalba_02.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2021\/06\/210512_AnaCouto_Minalba.png\" alt=\"\"\/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Durante o processo de diagn\u00f3stico, percebemos que a categoria se baseia em atributos de produto e pouco aborda os benef\u00edcios emocionais que se conectam com o p\u00fablico. Na constru\u00e7\u00e3o da Plataforma de Branding, percebemos que a Marca queria se comunicar com pessoas de esp\u00edrito inquieto e em busca de novas experi\u00eancias, que se desafiam a experimentar o novo, a vestir algo diferente, a questionar os padr\u00f5es do mundo. A Marca que questiona:&nbsp;<strong>Ate? onde um corpo bem hidratado pode ir?<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-16-1024x575.png\" alt=\"\" class=\"wp-image-16385\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-16-1024x575.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-16-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-16-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-16-1536x863.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-16-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-16.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Esse esp\u00edrito inquieto e questionador, que quer explorar novos desafios, se apresenta no desenvolvimento da nova Marca e seu Universo Visual. Mantivemos uma Marca tipogr\u00e1fica, amig\u00e1vel e de f\u00e1cil leitura e reconhecimento. A partir do \u201cm\u201d da Marca, seu universo se expande, com splashes que interagem com as fotos e com as embalagens.<br><\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full remove-bottom-space\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-17.png\" alt=\"\" class=\"wp-image-16386\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-17.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-17-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-17-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-17-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-17-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/07\/image-17-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">IMPLEMENTA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A Identidade Visual da Marca foi desdobrada nas embalagens de toda a sua linha de produto. Essa nova \u201ccara\u201d, al\u00e9m de ser aplicada facilmente nos materiais de comunica\u00e7\u00e3o da Marca, cumpre o papel de refor\u00e7ar o posicionamento e o Prop\u00f3sito de Minalba pelos pr\u00f3ximos anos. A nova campanha, assinada pela Ana Couto apresenta o novo posicionamento.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2019\/07\/minalba_05.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2019\/07\/minalba_06.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2019\/07\/minalba_07.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2019\/07\/minalba_08.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2019\/08\/minalba_10.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2019\/07\/minalba_09.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2019\/07\/minalba_11.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2019\/07\/minalba_12.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n  <iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.youtube.com\/embed\/b-4wfq226pI?autoplay=1&#038;loop=1&#038;playlist=b-4wfq226pI&#038;mute=1&#038;controls=0&#038;showinfo=0&#038;modestbranding=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<\/div>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[11,17,26],"class_list":["post-5446","cases","type-cases","status-publish","has-post-thumbnail","hentry","categorias_de_cases-comunicacao","categorias_de_cases-estrategia","categorias_de_cases-posicionamento"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/5446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":7,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/5446\/revisions"}],"predecessor-version":[{"id":16468,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/5446\/revisions\/16468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/5540"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=5446"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=5446"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=5446"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=5446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}