{"id":4703,"date":"2019-08-02T17:34:04","date_gmt":"2019-08-02T20:34:04","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=4703"},"modified":"2024-09-26T18:50:22","modified_gmt":"2024-09-26T21:50:22","slug":"senai","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/senai\/","title":{"rendered":"SENAI"},"content":{"rendered":"<figure class=\"wp-block-image size-large remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/image-1-1024x576.png\" alt=\"\" class=\"wp-image-16351\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/image-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/image-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/image-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/image-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/image-1-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/image-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">STRATEGY<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">By combining tools from Service Design and UX Research, we conduct contextual visits and qualitative interviews to generate hypotheses about existing professional profiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To validate these hypotheses, we applied a nationwide quantitative questionnaire to the staff of SENAI schools, which obtained more than 3,000 responses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, through co-creative workshops and data analysis, we consolidated the learnings into nine Personas from the school community and mapped four key characteristics present among the collaborators.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2019\/03\/banner_senai2.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\"><strong>RESULTS<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The vision of personas based on key characteristics, and not just job titles, brought a deeper understanding of the school team, going beyond common sense and the associations that are normally made with professions linked to education.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The material has become a guiding tool for the National Department in decision-making and in planning its actions aimed at the school community and its diverse professional profiles.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-full remove-bottom-space\"><img decoding=\"async\" width=\"2560\" height=\"690\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.25.53-PM-scaled.jpg\" alt=\"\" class=\"wp-image-16353\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.25.53-PM-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.25.53-PM-300x81.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.25.53-PM-1024x276.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.25.53-PM-768x207.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.25.53-PM-1536x414.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.25.53-PM-2048x552.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.25.53-PM-18x5.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-full remove-bottom-space\"><img decoding=\"async\" width=\"2560\" height=\"947\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.26.07-PM-1-scaled.jpg\" alt=\"\" class=\"wp-image-16355\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.26.07-PM-1-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.26.07-PM-1-300x111.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.26.07-PM-1-1024x379.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.26.07-PM-1-768x284.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.26.07-PM-1-1536x568.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.26.07-PM-1-2048x757.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.26.07-PM-1-18x7.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" 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