{"id":4703,"date":"2019-08-02T17:34:04","date_gmt":"2019-08-02T20:34:04","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=4703"},"modified":"2024-09-26T18:50:22","modified_gmt":"2024-09-26T21:50:22","slug":"senai","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/senai\/","title":{"rendered":"SENAI"},"content":{"rendered":"<figure class=\"wp-block-image size-large remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/image-1-1024x576.png\" alt=\"\" class=\"wp-image-16351\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/image-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/image-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/image-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/image-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/image-1-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/image-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Unindo ferramentas do Design de Servi\u00e7os e de UX Research, realizamos visitas contextuais e entrevistas qualitativas para gerar hip\u00f3teses sobre os perfis de profissionais existentes.<\/p>\n\n\n\n<p>Para validar essas hip\u00f3teses, aplicamos um question\u00e1rio quantitativo a n\u00edvel nacional, na base de colaboradores das escolas do SENAI, que obteve mais de 3 mil respostas.<\/p>\n\n\n\n<p>Por fim, por meio de workshops co-criativos e an\u00e1lises de dados, consolidamos os aprendizados em nove Personas da comunidade escolar e mapeamos quatro caracter\u00edsticas-chave presentes entre os colaboradores.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2019\/03\/banner_senai2.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\"><strong>RESULTADOS<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A vis\u00e3o das personas baseadas em caracter\u00edsticas-chave e n\u00e3o apenas em cargos trouxe um entendimento mais profundo sobre o time das escolas, indo al\u00e9m do senso comum e das associa\u00e7\u00f5es que s\u00e3o normalmente feitas \u00e0s profiss\u00f5es ligadas \u00e0 educa\u00e7\u00e3o.<\/p>\n\n\n\n<p>O material se tornou uma ferramenta orientadora para o Departamento Nacional na tomada de decis\u00e3o e no planejamento de suas a\u00e7\u00f5es que t\u00eam como p\u00fablico a comunidade escolar e seus diferentes perfis de profissionais.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-full remove-bottom-space\"><img decoding=\"async\" width=\"2560\" height=\"690\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.25.53-PM-scaled.jpg\" alt=\"\" class=\"wp-image-16353\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.25.53-PM-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.25.53-PM-300x81.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.25.53-PM-1024x276.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.25.53-PM-768x207.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.25.53-PM-1536x414.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.25.53-PM-2048x552.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.25.53-PM-18x5.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-full remove-bottom-space\"><img decoding=\"async\" width=\"2560\" height=\"947\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.26.07-PM-1-scaled.jpg\" alt=\"\" class=\"wp-image-16355\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.26.07-PM-1-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.26.07-PM-1-300x111.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.26.07-PM-1-1024x379.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.26.07-PM-1-768x284.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.26.07-PM-1-1536x568.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.26.07-PM-1-2048x757.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2019\/08\/Screenshot-2024-07-30-at-3.26.07-PM-1-18x7.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[14,31],"class_list":["post-4703","cases","type-cases","status-publish","has-post-thumbnail","hentry","categorias_de_cases-design-de-servicos","categorias_de_cases-ux"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/4703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":2,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/4703\/revisions"}],"predecessor-version":[{"id":16356,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/4703\/revisions\/16356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/4710"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=4703"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=4703"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=4703"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=4703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}