{"id":4580,"date":"2019-04-15T18:18:25","date_gmt":"2019-04-15T21:18:25","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&p=4580"},"modified":"2024-09-27T13:56:58","modified_gmt":"2024-09-27T16:56:58","slug":"pro-frotas","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/pro-frotas\/","title":{"rendered":"Architecture for internal structures of PR\u00d3-FROTAS"},"content":{"rendered":"
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STRATEGY<\/h3>\n<\/div>\n\n\n\n
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In a co-creative workshop with the Pr\u00f3-Frotas team, we mapped the current customer journey, identifying pain points and improvement projects. To implement these projects, we redesigned the startup's internal structure, which began working in squads following Lean principles, focused on user needs but without losing sight of business objectives.<\/p>\n\n\n\n

All of this was done with the participation of end users, through coffee meetings with clients and the internal team, visits and interviews with gas station owners, among other Pr\u00f3-Frotas partners. In addition, we conducted telephone and online questionnaire interviews to validate the main ideas behind the improvement proposals identified in mapping the current customer journey.<\/p>\n\n\n\n

In a second phase, we introduced the new squad structure to the team and provided hands-on training on agile methodologies, using playful activities with Lego, Design Thinking tools focused on innovation, and a Team Canvas workshop.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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RESULTS<\/h3>\n<\/div>\n\n\n\n
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New projects to improve the customer acquisition journey have been created, detailing the next steps, the responsible team, measures to overcome potential obstacles, and even the KPIs to be monitored in each of them.<\/p>\n\n\n\n

More than just deepening its knowledge of the end customer and their journey, Pr\u00f3-Frotas has adopted a new mindset, ready to grow quickly without losing focus on the user.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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