{"id":3432,"date":"2018-01-26T19:19:16","date_gmt":"2018-01-26T21:19:16","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/cases\/drogaria-sao-paulo\/"},"modified":"2024-09-30T10:29:55","modified_gmt":"2024-09-30T13:29:55","slug":"drogaria-sao-paulo","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/drogaria-sao-paulo\/","title":{"rendered":"S\u00e3o Paulo Pharmacy"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-26-1024x576.png\" alt=\"\" class=\"wp-image-16703\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-26-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-26-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-26-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-26-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-26-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-26.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">STRATEGY<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The goal of the change is to ensure that a brand with over 70 years of history remains contemporary and relevant to its audience. The changes began with a repositioning of the brand, focused on well-being, which will gradually be reflected in the store&#039;s architecture, making it more modern and functional.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-27-1024x576.png\" alt=\"\" class=\"wp-image-16704\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-27-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-27-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-27-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-27-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-27-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-27.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CREATION<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The new brand and its visual universe maintain the colors blue and red as their main references, with greater emphasis on the symbol of the cross (sum), to highlight the supply of medicines and health products.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"395\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-28-1024x395.png\" alt=\"\" class=\"wp-image-16705\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-28-1024x395.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-28-300x116.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-28-768x296.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-28-1536x592.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-28-18x7.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-28.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-29-1024x576.png\" alt=\"\" class=\"wp-image-16706\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-29-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-29-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-29-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-29-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-29-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-29.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-30-1024x576.png\" alt=\"\" class=\"wp-image-16707\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-30-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-30-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-30-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-30-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-30-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-30.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">IMPLEMENTATION<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The new brand comes to life across various touchpoints, from physical stores to social media.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-31-1024x576.png\" alt=\"\" class=\"wp-image-16708\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-31-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-31-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-31-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-31-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-31-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-31.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-32-1024x576.png\" alt=\"\" class=\"wp-image-16709\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-32-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-32-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-32-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-32-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-32-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-32.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"304\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-11.52.31-AM-1024x304.jpg\" alt=\"\" class=\"wp-image-16710\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-11.52.31-AM-1024x304.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-11.52.31-AM-300x89.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-11.52.31-AM-768x228.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-11.52.31-AM-1536x457.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-11.52.31-AM-2048x609.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-11.52.31-AM-18x5.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-33-1024x576.png\" alt=\"\" class=\"wp-image-16711\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-33-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-33-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-33-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-33-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-33-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-33.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-34-1024x576.png\" alt=\"\" class=\"wp-image-16712\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-34-1024x576.png 1024w, 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