{"id":3423,"date":"2020-06-24T19:18:38","date_gmt":"2020-06-24T22:18:38","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/cases\/leveros\/"},"modified":"2024-09-26T17:38:44","modified_gmt":"2024-09-26T20:38:44","slug":"leveros","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/leveros\/","title":{"rendered":"LEVEROS"},"content":{"rendered":"<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n    <iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.youtube.com\/embed\/ym_iWgODABM\" title=\"Case Leveros com Filipe Ozelin e Tiziano Filho\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n    <iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.youtube.com\/embed\/KEDllObB8AE\" title=\"Lan\u00e7amento Leveros\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Apesar de ser invis\u00edvel para o consumidor final, a Multi-Ar j\u00e1 era refer\u00eancia positiva para fabricantes, varejistas e instaladores, sendo estes os maiores influenciadores da decis\u00e3o de compra do consumidor final.<\/p>\n\n\n\n<p>No entanto, o mercado, guiado pela guerra de pre\u00e7os e pela agilidade de entrega do produto, dificultava maior fideliza\u00e7\u00e3o dos instaladores, que se sentiam desamparados na hora de resolver problemas com o consumidor final e sem voz perante as grandes empresas fabricantes e varejistas.<\/p>\n\n\n\n<p>Mudar este cen\u00e1rio era a grande oportunidade para colocar a Multi-Ar em novo patamar. Suas caracter\u00edsticas mais fortes mostraram o caminho: seu profissionalismo, proximidade e prazer em servir deveriam ser o centro de tudo o que esta Marca faz.<\/p>\n\n\n\n<p>Al\u00e9m de se propor a resolver ativamente as quest\u00f5es do ecossistema do qual faz parte e elevar o n\u00edvel de seus servi\u00e7os, a Multi-Ar deveria ser exemplo para seus parceiros, inspirando e exigindo mais profissionalismo, excel\u00eancia e simplicidade para, assim, conquistar a confian\u00e7a do consumidor final e contribuir para a transforma\u00e7\u00e3o do mercado.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-2-1024x577.png\" alt=\"\" class=\"wp-image-15901\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-2-1024x577.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-2-1536x865.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-2-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Sendo assim, o nome Multi-Ar, descritivo e gen\u00e9rico, precisou ser revisto para que traduzisse sua nova promessa. Passou ent\u00e3o a chamar-se Leveros, criado a partir do anagrama da palavra \u201cresolve\u201d.<\/p>\n\n\n\n<p>Leveros traduz de forma simples e direta a proposta da Marca: resolver as quest\u00f5es do mercado por meio de profissionalismo, simplicidade, servi\u00e7os de excel\u00eancia e parceria que gera neg\u00f3cios e, de fato, facilita a vida dos instaladores.<\/p>\n\n\n\n<p>Mais do que ser refer\u00eancia nacional em climatiza\u00e7\u00e3o, a Leveros quer liderar a profissionaliza\u00e7\u00e3o e a conscientiza\u00e7\u00e3o do mercado para aumentar o bem-estar de todos.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-3-1024x576.png\" alt=\"\" class=\"wp-image-15902\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-3-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-3-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-3-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-3-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-3-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">IMPLEMENTA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Com tantas mudan\u00e7as, a Leveros necessitava de um universo visual robusto, propriet\u00e1rio e diferenciado da concorr\u00eancia.<\/p>\n\n\n\n<p>Baseado no conceito de transi\u00e7\u00e3o, tanto da Marca quanto do neg\u00f3cio, a nova Marca equilibra leveza e robustez. Seu universo visual \u00e9 repleto de grafismos e cores que transmitem seriedade e profissionalismo, mas tamb\u00e9m conforto e acolhimento.<\/p>\n\n\n\n<p>O uso do verde como pilar do universo reflete o pioneirismo e inova\u00e7\u00e3o caracter\u00edsticos da Marca, al\u00e9m de diferenci\u00e1-la dos c\u00f3digos t\u00edpicos da categoria.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-4-1024x576.png\" alt=\"\" class=\"wp-image-15903\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-4-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-4-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-4-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-4-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-4-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-4.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"366\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/Screenshot-2024-07-25-at-10.09.26-AM-1024x366.jpg\" alt=\"\" class=\"wp-image-15904\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/Screenshot-2024-07-25-at-10.09.26-AM-1024x366.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/Screenshot-2024-07-25-at-10.09.26-AM-300x107.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/Screenshot-2024-07-25-at-10.09.26-AM-768x274.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/Screenshot-2024-07-25-at-10.09.26-AM-1536x549.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/Screenshot-2024-07-25-at-10.09.26-AM-2048x731.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/Screenshot-2024-07-25-at-10.09.26-AM-18x6.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-5-1024x576.png\" alt=\"\" class=\"wp-image-15905\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-5-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-5-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-5-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-5-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-5-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2020\/06\/image-5.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[11,12,22,24],"class_list":["post-3423","cases","type-cases","status-publish","has-post-thumbnail","hentry","categorias_de_cases-comunicacao","categorias_de_cases-criacao","categorias_de_cases-marca","categorias_de_cases-naming"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/3423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":4,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/3423\/revisions"}],"predecessor-version":[{"id":15909,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/3423\/revisions\/15909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/620"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=3423"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=3423"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=3423"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=3423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}