{"id":2982,"date":"2017-12-02T11:33:38","date_gmt":"2017-12-02T13:33:38","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=2982"},"modified":"2024-09-30T10:46:51","modified_gmt":"2024-09-30T13:46:51","slug":"zinco","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/zinco\/","title":{"rendered":"ZINC"},"content":{"rendered":"<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n  <img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/07\/zinco_gif_010216_final.gif\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" alt=\"Marca Animada\">\n<\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">STRATEGY<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">It was necessary to find what makes Zinco unique and bring to light this different way of being, discovering its true essence. Thus was born fashion outside the mainstream, with its own territory, which is neither a reflection of Rio de Janeiro nor S\u00e3o Paulo, and which differentiates the brand from the competition with its unmistakable personality.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CREATION<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">If Zinco&#039;s fashion is unconventional, the new brand also needed to break away from the obvious and encourage genuine boldness. And Zinco does this in a very daring way. With good humor, spontaneity, and freedom of opinion, it takes risks, questioning whenever possible. Why not?<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">IMPLEMENTATION<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">We developed the Brand and a Visual and Verbal Universe fully aligned with the Value Proposition and the new Positioning. A brand launch that was quickly absorbed because it represents a true Essence, lived from the inside out.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-12-1024x576.png\" alt=\"\" class=\"wp-image-16775\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-12-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-12-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-12-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-12-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-12-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-12.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/07\/zincosite-04.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/07\/zincosite-03.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/07\/zincosite-05.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/07\/zincosite-06.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/07\/zincosite-07-1.png\" alt=\"\"\/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[],"class_list":["post-2982","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/2982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":2,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/2982\/revisions"}],"predecessor-version":[{"id":16776,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/2982\/revisions\/16776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/3075"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=2982"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=2982"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=2982"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=2982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}