{"id":2982,"date":"2017-12-02T11:33:38","date_gmt":"2017-12-02T13:33:38","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=2982"},"modified":"2024-09-30T10:46:51","modified_gmt":"2024-09-30T13:46:51","slug":"zinco","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/zinco\/","title":{"rendered":"ZINCO"},"content":{"rendered":"<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n  <img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/07\/zinco_gif_010216_final.gif\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" alt=\"Marca Animada\">\n<\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Era preciso encontrar o que a Zinco tem de \u00fanico e trazer \u00e0 tona esse jeito diferente de ser, descobrindo sua verdadeira Ess\u00eancia. Nasceu, assim, a moda fora do eixo, com um territ\u00f3rio propriet\u00e1rio, que n\u00e3o \u00e9 um reflexo nem do RJ nem de SP, e que diferencia a Marca da concorr\u00eancia com sua personalidade inconfund\u00edvel.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Se a moda Zinco \u00e9 fora do eixo, a nova Marca precisava tamb\u00e9m fugir do \u00f3bvio e incentivar uma ousadia genu\u00edna. E a Zinco faz isso de forma bem atrevida. Com bom humor, espontaneidade e liberdade de opini\u00f5es, ela se arrisca, questionando sempre que puder. Por que n\u00e3o?<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">IMPLEMENTA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Desenvolvemos a Marca e um Universo Visual e Verbal totalmente alinhados com a Proposta de Valor e com o novo Posicionamento. Um desembarque de Marca rapidamente absorvido por representar uma Ess\u00eancia verdadeira, vivida de dentro pra fora.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-12-1024x576.png\" alt=\"\" class=\"wp-image-16775\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-12-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-12-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-12-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-12-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-12-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-12.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/07\/zincosite-04.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/07\/zincosite-03.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/07\/zincosite-05.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/07\/zincosite-06.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/07\/zincosite-07-1.png\" alt=\"\"\/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[],"class_list":["post-2982","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/2982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":2,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/2982\/revisions"}],"predecessor-version":[{"id":16776,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/2982\/revisions\/16776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/3075"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=2982"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=2982"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=2982"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=2982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}