{"id":2969,"date":"2017-12-04T11:57:06","date_gmt":"2017-12-04T13:57:06","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=2969"},"modified":"2024-09-30T10:37:26","modified_gmt":"2024-09-30T13:37:26","slug":"rosa-cha","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/rosa-cha\/","title":{"rendered":"ROSA CH\u00c1"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-1-1024x576.png\" alt=\"\" class=\"wp-image-16756\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-1-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Como reinventar um \u00edcone da moda nacional? Era preciso construir com o cliente a estrat\u00e9gia para uma Marca de moda casual acess\u00edvel para uma jovem contempor\u00e2nea conectada com o mundo. Foram cinco meses de trabalho para criar uma Marca mais jovial, colorida, descontra\u00edda e bem-humorada.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"431\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-2-1024x431.png\" alt=\"\" class=\"wp-image-16757\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-2-1024x431.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-2-300x126.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-2-768x323.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-2-1536x646.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-2-18x8.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>O fio condutor para a cria\u00e7\u00e3o dessa Marca foi a leitura literal do seu nome: rosa e ch\u00e1. A variedade de cores, estampas e texturas estimulam uma explos\u00e3o de sentidos. Uma Marca para sentir, provar, cheirar e experimentar, com um universo cheio de personalidade, que a transformou para vender moda casual para mulheres descoladas. Hoje, Rosa Ch\u00e1 \u00e9 sin\u00f4nimo de estilo pr\u00f3prio. Uma Marca colorida, at\u00e9 em preto e branco.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">IMPLEMENTA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Desenvolvemos o Kit Store e o Guia da Marca para entregar ao cliente as diretrizes criativas que garantissem a sobreviv\u00eancia dessa nova Marca em pe\u00e7as, materiais e no ponto de venda. Tudo isso de forma consistente, diferenciada, relevante e propriet\u00e1ria.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"185\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-3-1024x185.png\" alt=\"\" class=\"wp-image-16758\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-3-1024x185.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-3-300x54.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-3-768x138.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-3-1536x277.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-3-18x3.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"346\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-4.png\" alt=\"\" class=\"wp-image-16759\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-4.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-4-300x54.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-4-1024x185.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-4-768x138.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-4-1536x277.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-4-18x3.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-5-1024x576.png\" alt=\"\" class=\"wp-image-16760\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-5-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-5-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-5-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-5-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-5-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-5.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[],"class_list":["post-2969","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/2969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":6,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/2969\/revisions"}],"predecessor-version":[{"id":16765,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/2969\/revisions\/16765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/3079"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=2969"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=2969"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=2969"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=2969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}