{"id":2969,"date":"2017-12-04T11:57:06","date_gmt":"2017-12-04T13:57:06","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=2969"},"modified":"2024-09-30T10:37:26","modified_gmt":"2024-09-30T13:37:26","slug":"rosa-cha","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/rosa-cha\/","title":{"rendered":"TEA ROSE"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-1-1024x576.png\" alt=\"\" class=\"wp-image-16756\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-1-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">STRATEGY<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">How do you reinvent a national fashion icon? It was necessary to work with the client to develop a strategy for an accessible casual fashion brand for a contemporary young woman connected to the world. Five months of work went into creating a brand that was more youthful, colorful, relaxed, and humorous.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"431\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-2-1024x431.png\" alt=\"\" class=\"wp-image-16757\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-2-1024x431.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-2-300x126.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-2-768x323.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-2-1536x646.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-2-18x8.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CREATION<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The guiding principle behind the creation of this brand was the literal interpretation of its name: rose and tea. The variety of colors, prints, and textures stimulates an explosion of senses. A brand to feel, taste, smell, and experience, with a universe full of personality, which transformed it into a brand that sells casual fashion for stylish women. Today, Rosa Ch\u00e1 is synonymous with personal style. A colorful brand, even in black and white.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">IMPLEMENTATION<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">We developed the Store Kit and Brand Guide to provide the client with creative guidelines that would ensure the survival of this new brand in terms of products, materials, and point of sale. All this in a consistent, differentiated, relevant, and proprietary way.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"185\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-3-1024x185.png\" alt=\"\" class=\"wp-image-16758\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-3-1024x185.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-3-300x54.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-3-768x138.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-3-1536x277.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-3-18x3.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"346\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-4.png\" alt=\"\" class=\"wp-image-16759\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-4.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-4-300x54.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-4-1024x185.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-4-768x138.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-4-1536x277.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-4-18x3.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-5-1024x576.png\" alt=\"\" class=\"wp-image-16760\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-5-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-5-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-5-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-5-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-5-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2017\/12\/image-5.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[],"class_list":["post-2969","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/2969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":6,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/2969\/revisions"}],"predecessor-version":[{"id":16765,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/2969\/revisions\/16765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/3079"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=2969"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=2969"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=2969"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=2969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}