{"id":2881,"date":"2018-01-09T14:27:24","date_gmt":"2018-01-09T16:27:24","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=2881"},"modified":"2024-09-30T10:35:27","modified_gmt":"2024-09-30T13:35:27","slug":"mobly","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/mobly\/","title":{"rendered":"MOBLY"},"content":{"rendered":"<figure class=\"wp-block-image size-large remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-48-1024x576.png\" alt=\"\" class=\"wp-image-16746\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-48-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-48-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-48-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-48-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-48-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-48.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>O trabalho come\u00e7ou a partir de um diagn\u00f3stico completo, sob uma perspectiva de neg\u00f3cio, de Marca e de comunica\u00e7\u00e3o e uma an\u00e1lise aprofundada de benchmarks de mercado. Em seguida, encontramos algumas oportunidades de atua\u00e7\u00e3o, dada sua trajet\u00f3ria como startup digital. Ao inv\u00e9s de entrar na guerra de pre\u00e7os do mercado, a Mobly deveria focar em excel\u00eancia de servi\u00e7o e experi\u00eancia com especial foco no consumidor.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-49-1024x576.png\" alt=\"\" class=\"wp-image-16748\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-49-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-49-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-49-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-49-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-49-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-49.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A partir dessas diretrizes estrat\u00e9gicas, o objetivo foi desenvolver uma Marca que representasse os mais valiosos atributos da Mobly: uma experi\u00eancia de compra de alto n\u00edvel e um vasto sortimento de produtos para todos os gostos e bolsos. Estes pilares cumpririam a promessa de colocar o consumidor sempre \u00e0 frente, respeitando e ressaltando as diversas maneiras de se viver \u2013 a proposta de valor da Marca.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n  <img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/07\/mob-postcase-siteac-04.gif\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" alt=\"Marca Animada\">\n<\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">IMPLEMENTA\u00c7\u00c3O<br>&amp; RESULTADOS<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Assim nasceu a nova marca de Mobly com seu Mverso, um sistema de identidade propriet\u00e1rio e diferenciado que transmite a variedade e versatilidade da oferta de produtos, para que os usu\u00e1rios possam viver o lar que desejam. Pensando no territ\u00f3rio do varejo online, buscamos trazer uma marca que tivesse uma \u00f3tima performance visual, com diversidade de elementos, mas uma simbologia clara e reconhec\u00edvel, al\u00e9m de formas simples e amig\u00e1veis que criam um link com a proposta de valor da Marca.<\/p>\n\n\n\n<p>RESULTADOS:<br>_ Aumento em 5% na receita por visita imediatamente ap\u00f3s a mudan\u00e7a do site para o novo Branding;<br>_ maior engajamento e \u00edndice de satisfa\u00e7\u00e3o interna dos funcion\u00e1rios com a empresa ap\u00f3s a divulga\u00e7\u00e3o e dissemina\u00e7\u00e3o da Plataforma da Marca;<br>_ Vis\u00e3o estrat\u00e9gica mais clara do que queremos ser e, com isso, uma prioriza\u00e7\u00e3o de projetos melhor alinhada aos objetivos de longo prazo da Mobly.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-50-1024x576.png\" alt=\"\" class=\"wp-image-16749\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-50-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-50-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-50-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-50-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-50-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-50.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"355\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-51-1024x355.png\" alt=\"\" class=\"wp-image-16750\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-51-1024x355.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-51-300x104.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-51-768x266.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-51-1536x533.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-51-18x6.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-51.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"516\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-52-1024x516.png\" alt=\"\" class=\"wp-image-16751\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-52-1024x516.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-52-300x151.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-52-768x387.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-52-1536x774.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-52-18x9.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-52.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"441\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-53-1024x441.png\" alt=\"\" class=\"wp-image-16752\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-53-1024x441.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-53-300x129.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-53-768x331.png 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