{"id":2767,"date":"2018-07-03T18:34:20","date_gmt":"2018-07-03T21:34:20","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=2767"},"modified":"2024-09-30T10:06:58","modified_gmt":"2024-09-30T13:06:58","slug":"betania","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/betania\/","title":{"rendered":"BETHANY"},"content":{"rendered":"<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/11\/bet1.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/10\/marca.gif\" alt=\"\"\/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">STRATEGY<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">To make the brand stand out in a segment driven by attributes like price and quality, we identified a path that only Bet\u00e2nia could take: its origins. After interviews with executives and clients and a deep immersion in the world of the people of Northeast Brazil, it became clear that the connection between this brand and the consumer would come from valuing the rich local culture. A culture of those who have faith in work, who value simplicity as a means of generating empathy, who are entrepreneurial by nature, and who see family as the starting point for dealing with the adversities of daily life. All of this is summarized in the essence of this brand: courage that comes from milk.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/11\/bet2.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/11\/bet3.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/11\/bet4.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">PORTFOLIO<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">To address the other challenges, we identified that the most appropriate portfolio strategy would be to focus efforts on a strategic brand (Bet\u00e2nia) and a combat brand (Jaguaribe), both under the coordination of a corporate brand (Bet\u00e2nia L\u00e1cteos). In this way, we organized the company&#039;s offering based on a corporate brand that already embodies the company&#039;s specialty in its name, represented by two brands that cater to different audiences with different messages, but always generating value from a single purpose: to value the Northeastern Brazilian family, nourishing the body and inspiring the heart.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/11\/bet5.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/11\/bet6.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/11\/bet7.jpg\" alt=\"\"\/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[],"class_list":["post-2767","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/2767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":4,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/2767\/revisions"}],"predecessor-version":[{"id":16576,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/2767\/revisions\/16576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/2928"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=2767"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=2767"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=2767"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=2767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}