{"id":22585,"date":"2026-10-16T11:50:00","date_gmt":"2026-10-16T14:50:00","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=22585"},"modified":"2026-10-16T13:52:22","modified_gmt":"2026-10-16T16:52:22","slug":"melagriao","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/melagriao\/","title":{"rendered":"Melagri\u00e3o"},"content":{"rendered":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1236330207?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"1\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1236330206?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"2\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>STRATEGY<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The answer stemmed from what was already most valuable in the brand: the relationship between naturalness, effectiveness, and care that spans generations. The repositioning sought to transform it into a platform for the future, consolidating the purpose &quot;Naturally, caring from generation to generation&quot; and placing care as the central role of the brand.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The herbal medicine tradition ceases to be merely a characteristic of its best-known product and becomes a strategic credential for the brand, connecting the growing preference for more natural solutions to the safety and efficacy that have built its reputation. This definition establishes clear criteria for its evolution: to grow and innovate without losing the essence that sustains its trust and differentiation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This logic also redefines the role of the portfolio. The syrup, historically responsible for Melagri\u00e3o&#039;s strength, ceases to be the brand&#039;s limit and becomes the gateway to a broader ecosystem of care. Expansion is now guided by the brand&#039;s value proposition, allowing for the expansion of categories and solutions while maintaining consistency with its attributes of naturalness, safety, and efficacy. Thus, Melagri\u00e3o evolves from a brand recognized for a single product to a brand capable of caring in different ways, transcending generations, and sustaining its growth for the next 100 years.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1236330205?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"3\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/4-1024x576.jpg\" alt=\"\" class=\"wp-image-22586\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/4-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/4-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/4-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/4-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/4-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/4-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>CREATIVE PLATFORM<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Melagri\u00e3o already had an established legacy. Our job was to organize that history and make it perform within the current context, without neglecting its recognition.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Orange becomes one of the brand&#039;s main assets for recognition, gaining even more prominence in communication, whether in the color palette or in the warm photography. The warm light connects the brand to care and nurturing, to the moment when someone cares for someone who is ill. The color and the light tell the same story.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The images of the active ingredients show honey and watercress in super zoom: details of the texture, the drop, the leaf. This close-up reveals the natural origin of the formula and highlights the rigor behind it. The sensory appeal is visual. The consumer sees the macro of the product and understands why it works. The natural ceases to be just a promise and becomes proof of effectiveness.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Melagri\u00e3o&#039;s voice combines affection and trust, in a language that expresses the welcoming atmosphere of home. Tradition and a deep connection with time and Brazilian families are the main themes, in addition to the effectiveness and reliability that Melagri\u00e3o products possess.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The logo has been improved. The elements that underpin recognition have been maintained, with adjustments that enhance its performance across all touchpoints. The result is a more recognizable brand, clearer about what it delivers, and true to its core identity.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"598\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/5-1024x598.jpg\" alt=\"\" class=\"wp-image-22587\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/5-1024x598.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/5-300x175.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/5-768x448.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/5-1536x897.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/5-2048x1195.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/5-18x11.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1236330209?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"6\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/7-1024x576.jpg\" alt=\"\" class=\"wp-image-22588\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/7-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/7-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/7-768x432.jpg 768w, 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srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/9-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/9-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/9-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/9-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/9-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/9-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/10-1024x576.jpg\" alt=\"\" class=\"wp-image-22590\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/10-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/10\/10-300x169.jpg 300w, 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